Green Monday Is The Second Largest Online Shopping Event For The Holidays

Green Monday is one of the retail industry’s busiest online shopping days, occurring on the second Monday in December. The term was coined by eBayEBAY
in 2007 when the marketplace experienced one of its biggest sales days. Green Monday refers to the color of the U.S. dollar, according to eBay executives, and represents the day many shoppers rush to purchase last-minute holiday gifts and take advantage of deals.

Great deals on Green Monday

While the term Green Monday may not be widely known by shoppers, it comes at a time when consumers typically work through their shopping lists. Many consumers realize that there are less than two weeks left to shop for Christmas, and those shipping gifts realize that the cutoffs for delivery by Christmas are just around the corner. The cutoffs begin about ten days before the holiday and vary by carrier and shipping destination.

Green Monday sales on eBay offer shoppers incredible values across many categories, including tech, fashion, and home goods. From brand-new items to professionally refurbished ones, the marketplace has everything needed for those looking to finish their gift lists. According to executives, eBay is expanding its sales through Wednesday, December 14, with deals dropping throughout, so shoppers can find that perfect item they’re looking for. Some hottest deals include nearly 30% off the eBay Refurbished DJI Mini 2 Drone, nearly 50% off the Lenovo IdeaPad 3, and 80% off the Kaycie Gray three-piece comforter set.

eBay hot gift categories lean towards thoughtful gifts

During Cyber 5 (the five days between Thanksgiving and Cyber Monday), trending and in-demand products on eBay included a broad range of popular items, including A Ma Manier Jordan 4 Sneakers, Van Cleef & Arpels Alhambra Necklaces, the Craftsman 230 Piece Mechanics Tool Set, and the Dior Saddle bag. “As predicted in our holiday outlook released at the end of October, enthusiasts are scouring the marketplace for intentional gifts for others and for themselves. We expect demand for high-passion and high-value items to continue through Green Monday,” said eBay executives.

Trending gifts on eBay this season include sneakers, luxury watches, and handbags. “We see a lot of excitement around this time of year for jewelry, a category we recently expanded our Authenticity Guarantee service to cover,” according to eBay, which has 7.8 million fine jewelry listings. Refurbished electronics and appliances from brands like Bose, DJI, Dyson, Samsung, and Sony are also top sellers around the holidays. Dyson’s V8 Vacuum alone has seen over 2,800% growth since June 2022.

Hard to find toys and games

And, of course, few categories are more prominent during the holidays than toys and games. Buyers frequently head to eBay for trending items and those that are particularly hard to find. Searches for Lego Star Wars: The Skywalker Saga are up over 500% since January of this year, while Mattel’sMAT
Meditation Mouse jumped more than 700% from January to September.

Pre-owned luxury fashion items are popular

Shoppers have been seeking out highly personal and valued items, and there is a strong desire to deliver the ideal gift. “We also see an increased appetite for pre-owned luxury and fashion items. In a survey with Vogue Business, we found that nearly 70% of consumers are buying pre-owned, with eBay topping the list as their most popular destination,” stated eBay.

Green Monday expands beyond online shopping

With consumers embracing the idea of hybrid shopping, many retailers are capitalizing on Green Monday with promotions for both online and in-store purchasing. AmazonAMZN
, Best BuyBBY
, Macy’s, Kohl’s, TargetTGT
, and Walmart have all participated in promotional events for Green Monday. Categories that are discounted heavily include electronics, TVs, computers, home decor, and seasonal goods.