FXPRIMUS, a 12-year old multi-asset broker, has gone through a rebranding process to better market its services and functionalities, Finance Magnates learned exclusively.
“Despite acquiring 12 years of brand recognition, we felt it was time to update our brand to reflect our mission to offer the best tech solution to our clients and fastest execution
Execution
Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018.
Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018.
Read this Term possible,” an FXPRIMUS spokesperson said.
Additionally, the spokesperson elaborated that the move was a part of the broker’s 2022 mission to bolster its digital and mobile presence. “Our starting point on this quest was to rebuild our client-facing front-end technology to increase visibility and User experience on all devices including desktop, mobile and tablet,” he said.
A Major Branding Overhaul
FXPRIMUS is a major brand in the retail trading
Retail Trading
In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail traders in every market ranging from commodities to stocks. The forex market is by far the largest and has the most retail traders. Retail foreign exchange trading is a small segment of the broader foreign exchange market where individuals speculate on the exchange rate between different currencies. In 2020 it is estimated that the forex market will exceed 7 billion dollars in daily activity. Retail Trading Sector Continues to GrowThe retail sector has developed with the advent of dedicated electronic trading platforms and the internet, which have allowed individuals to access the global currency markets. In 2016, it was reported that volume from retail foreign exchange trading represents 5.5% of the whole foreign exchange market or $385 million in daily trading turnover. Individual retail traders can access the same trades as central banks and online financial institutions. The retail forex trading industry is growing every day with the advent of trading platforms and their ease of accessibility on the internet.Retail traders rely on brokerage services who provide access to markets in the form of comprehensive trading platforms. The most common of these are MetaTrader 4 (MT4) and MetaTrader 5 (MT5), which offer trading to forex, stocks, contracts-for-difference (CFDs), and other assets.
In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail traders in every market ranging from commodities to stocks. The forex market is by far the largest and has the most retail traders. Retail foreign exchange trading is a small segment of the broader foreign exchange market where individuals speculate on the exchange rate between different currencies. In 2020 it is estimated that the forex market will exceed 7 billion dollars in daily activity. Retail Trading Sector Continues to GrowThe retail sector has developed with the advent of dedicated electronic trading platforms and the internet, which have allowed individuals to access the global currency markets. In 2016, it was reported that volume from retail foreign exchange trading represents 5.5% of the whole foreign exchange market or $385 million in daily trading turnover. Individual retail traders can access the same trades as central banks and online financial institutions. The retail forex trading industry is growing every day with the advent of trading platforms and their ease of accessibility on the internet.Retail traders rely on brokerage services who provide access to markets in the form of comprehensive trading platforms. The most common of these are MetaTrader 4 (MT4) and MetaTrader 5 (MT5), which offer trading to forex, stocks, contracts-for-difference (CFDs), and other assets.
Read this Term space. Its offerings include trading services with currency pairs and contracts for differences (CFDs) of several other popular asset classes like equities, commodities and cryptocurrencies.
The broker is headquartered in Cyprus with its European Union operations being conducted under a Cyprus Investment Firm (CIF) license. But, it also has a significant global presence as it is operating with a South Africa and Vanuatu license.
Any rebranding of a brokerage brand with such a scale will directly impact its existing client base.
“From start to finish, the client will notice the greater speed, faster loading and quicker execution,” the spokesperson said. “From the faster-loading website complete with through to an intuitive portal and all the way up to the execution speed in-platform, whether on MT4, MT5 or Ctrader.”
In addition, there are many short-term and long-term advantages of a rebranding process. The broker has to think about its strategies for both new and existing client bases.
“I think it’s incredibly important that we can prove to our clients in actions and not words that we are adaptable to the times. Anybody can use a phrase like “fast execution” without truly having the technology to back it up. So, we expect this new vision and rebrand to bring immediate impact to the business,” the spokesperson said.
But, changing a branding that was in the market for the past 12 years is not an easy process. Talking about the challenges of such a rebranding, the spokesperson added: “We chose a step-by-step approach with regards to various implementations required. Starting with less visible changes on the back end and moving carefully towards the more obvious aesthetic changes on the front end. This was carefully planned in order to minimize any impact from teething and to ensure that the client could enjoy an uninterrupted yet vastly improved trading journey.”
“Of course, the greatest challenge potentially is that people have associated FXPrimus with a certain brand style over the last 12 years. But, our core values of safety of funds and education remain unchanged, so we believe that any anecdotal or branding impact generated by the rebrand will positively support our overall vision.”
FXPRIMUS, a 12-year old multi-asset broker, has gone through a rebranding process to better market its services and functionalities, Finance Magnates learned exclusively.
“Despite acquiring 12 years of brand recognition, we felt it was time to update our brand to reflect our mission to offer the best tech solution to our clients and fastest execution
Execution
Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018.
Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a common marketing point of emphasis by brokers, whose action execution varies considerably from company to company. When execution prices are not matching the submitted price the client is charged or credited the difference resulting from the negative or positive slippage.Slippage is a very contentious issue among retail traders, which can lead to issues. Many traders view levels of slippage at brokers as a key determinant for their business. Best Execution a Legal ObligationBrokers are required by law to diver to their clients the best execution possible. Some regulators are requiring brokers to submit execution stats in order to assess the quality of their services. Other brokers are regularly posting execution statistics in order to boost the confidence of their clients in the best execution commitment of the company.Best execution has been a point of emphasis in recent years from both retail and institutional players in the FX industry. Negotiating and executing transactions in order to promote a robust, fair, open, liquid and appropriately transparent FX market is identified as one of the six main principles outlined in the FX Global Code of Conduct, which came into effect in 2018.
Read this Term possible,” an FXPRIMUS spokesperson said.
Additionally, the spokesperson elaborated that the move was a part of the broker’s 2022 mission to bolster its digital and mobile presence. “Our starting point on this quest was to rebuild our client-facing front-end technology to increase visibility and User experience on all devices including desktop, mobile and tablet,” he said.
A Major Branding Overhaul
FXPRIMUS is a major brand in the retail trading
Retail Trading
In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail traders in every market ranging from commodities to stocks. The forex market is by far the largest and has the most retail traders. Retail foreign exchange trading is a small segment of the broader foreign exchange market where individuals speculate on the exchange rate between different currencies. In 2020 it is estimated that the forex market will exceed 7 billion dollars in daily activity. Retail Trading Sector Continues to GrowThe retail sector has developed with the advent of dedicated electronic trading platforms and the internet, which have allowed individuals to access the global currency markets. In 2016, it was reported that volume from retail foreign exchange trading represents 5.5% of the whole foreign exchange market or $385 million in daily trading turnover. Individual retail traders can access the same trades as central banks and online financial institutions. The retail forex trading industry is growing every day with the advent of trading platforms and their ease of accessibility on the internet.Retail traders rely on brokerage services who provide access to markets in the form of comprehensive trading platforms. The most common of these are MetaTrader 4 (MT4) and MetaTrader 5 (MT5), which offer trading to forex, stocks, contracts-for-difference (CFDs), and other assets.
In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail traders in every market ranging from commodities to stocks. The forex market is by far the largest and has the most retail traders. Retail foreign exchange trading is a small segment of the broader foreign exchange market where individuals speculate on the exchange rate between different currencies. In 2020 it is estimated that the forex market will exceed 7 billion dollars in daily activity. Retail Trading Sector Continues to GrowThe retail sector has developed with the advent of dedicated electronic trading platforms and the internet, which have allowed individuals to access the global currency markets. In 2016, it was reported that volume from retail foreign exchange trading represents 5.5% of the whole foreign exchange market or $385 million in daily trading turnover. Individual retail traders can access the same trades as central banks and online financial institutions. The retail forex trading industry is growing every day with the advent of trading platforms and their ease of accessibility on the internet.Retail traders rely on brokerage services who provide access to markets in the form of comprehensive trading platforms. The most common of these are MetaTrader 4 (MT4) and MetaTrader 5 (MT5), which offer trading to forex, stocks, contracts-for-difference (CFDs), and other assets.
Read this Term space. Its offerings include trading services with currency pairs and contracts for differences (CFDs) of several other popular asset classes like equities, commodities and cryptocurrencies.
The broker is headquartered in Cyprus with its European Union operations being conducted under a Cyprus Investment Firm (CIF) license. But, it also has a significant global presence as it is operating with a South Africa and Vanuatu license.
Any rebranding of a brokerage brand with such a scale will directly impact its existing client base.
“From start to finish, the client will notice the greater speed, faster loading and quicker execution,” the spokesperson said. “From the faster-loading website complete with through to an intuitive portal and all the way up to the execution speed in-platform, whether on MT4, MT5 or Ctrader.”
In addition, there are many short-term and long-term advantages of a rebranding process. The broker has to think about its strategies for both new and existing client bases.
“I think it’s incredibly important that we can prove to our clients in actions and not words that we are adaptable to the times. Anybody can use a phrase like “fast execution” without truly having the technology to back it up. So, we expect this new vision and rebrand to bring immediate impact to the business,” the spokesperson said.
But, changing a branding that was in the market for the past 12 years is not an easy process. Talking about the challenges of such a rebranding, the spokesperson added: “We chose a step-by-step approach with regards to various implementations required. Starting with less visible changes on the back end and moving carefully towards the more obvious aesthetic changes on the front end. This was carefully planned in order to minimize any impact from teething and to ensure that the client could enjoy an uninterrupted yet vastly improved trading journey.”
“Of course, the greatest challenge potentially is that people have associated FXPrimus with a certain brand style over the last 12 years. But, our core values of safety of funds and education remain unchanged, so we believe that any anecdotal or branding impact generated by the rebrand will positively support our overall vision.”
Source: https://www.financemagnates.com/forex/brokers/exclusive-fxprimus-rebands-after-12-years-of-its-operations/