Ford “Model E” Means Something For Rivian. It Isn’t Good.

Ford Motor


is letting investors peek under the hood of the electric-vehicle startup the 119-year-old company is building. It’s not great news for Rivian Automotive.

Ford


(ticker: F) said it “refounded” on Thursday. That means the company is now reporting updates by new business segments, emphasizing the auto industry’s transition to EVs. The Ford Model e segment focuses on the EV business, Ford Blue covers Ford’s traditional car business, and Ford Pro concerns business done with commercial customers.

Source: https://www.barrons.com/articles/ford-rivian-evs-electric-vehicles-c8db773d?siteid=yhoof2&yptr=yahoo