The custom-built platform will be a new model for audience engagement and participation
DAVOS, SWITZERLAND — January 23, 2026 — Forbes today announced ForbesPredict, a first-of-its-kind prediction platform built in partnership with Axiom, a tech startup born out of the media industry. ForbesPredict will enable audiences to predict outcomes, follow a news story as it evolves in real-time and see how their expectations compete with others’ predictive powers.
The Opportunity for Forbes
The current reliance on traffic and clicks as a measure of impact is becoming obsolete. The media industry is embracing audience engagement and loyalty as the new standards for success. ForbesPredict will enable Forbes to focus on true audience loyalty – making Forbes a daily destination for its audience to share their expectations for the future.
“AI is fundamentally changing how people access information, and that shift is already starkly visible in publisher’s traffic,” said Nina Gould, Chief Innovation Officer at Forbes. “Our response isn’t to chase scale, but to deepen engagement. ForbesPredict gives our audience a reason to return, participate and invest their thinking — not just consume headlines.”
Why Forbes Is Building a Prediction Platform
ForbesPredict represents the company’s answer to a question every publisher is asking: how do you shift from scale to true audience loyalty?
“Innovation has always been core to Forbes’ DNA, which is why we built this product in collaboration with Axiom, so it was fully customized for our newsroom and audience at a pivotal moment for the media industry,” said Sherry Phillips, CEO, Forbes. “With ForbesPredict, we’re deepening our connection to our audiences and moving from scale to engagement and loyalty. We also think it will help to keep our newsroom informed of what our audiences are thinking on topics we cover, and we’re excited to see how that informs our storytelling.”
What ForbesPredict Is
ForbesPredict invites readers to predict outcomes on the stories Forbes covers. Predictions are aggregated in real time to show the collective view. There’s no money at stake; users build reputation through accuracy, creating a track record that compounds over time.
“We’re building the prediction layer for media,” said Jeff Yam, CEO and co-founder of Axiom and Executive Board Member of Forbes. “Forbes readers already use our reporting to make real decisions — about markets, careers, and what comes next. Structured predictions make that influence measurable, turning informed judgment into signals readers and journalists can trust, rather than noise driven by speculation or betting incentives.”
Why No Real Money
Unlike real-money prediction market platforms, ForbesPredict is built for readers, not traders. There’s no wagering, no leverage, no regulatory burden.
“Real-money prediction markets are built for a niche audience,” said Yam. “Forbes readers aren’t there to speculate. They’re there to be informed. We built ForbesPredict to invite them to join a forum so that we can better understand what Forbes readers think about important news topics.”
What’s Next
ForbesPredict launches in beta in February 2026 and will formally launch in the second half of 2026. Forbes expects the platform to set a new standard for audience engagement across the industry.
About Forbes
Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.
About Axiom
Axiom is a media technology company building the prediction layer for publishers. Founded by Jeffrey Yam and Christopher Schrader, Axiom partners with media companies to transform passive audiences into engaged communities. Forbes is Axiom’s launch partner.