Five Stage Framework For Reducing Transformation Complexities

Growing up, we were taught about leadership through a variety of frames, figures of speech, images, and stereotypes of heroism. We learned about values such as honesty, bravery, risk-taking, sacrifice, and perseverance. In business school, we’re introduced to strategy, organizational theory, and techniques to inspire others. But most of us are never taught about leadership as a process, method, or skill acquired in uncertain events.

That is why I felt it would be nice to share a leadership persona that Trianz found to be at the forefront of every successful digital transformation. It is a persona that will not only help leaders find success in the digital age, but also act as a guide during periods of uncertainty. I call this persona the Methodical Innovator. In my book Crossing the Digital Faultline, I note that these leaders follow a process of five major stages of personal transformation. I call this process the CCACC framework, and it stands for Confronting, Comprehending, Accepting, Committing, and Continuing.

The framework is not only reserved for leaders at the top. The effect of the analyses and calls to action is such that the framework extends well into teams, leading to better alignment, more capacity, and clearer decision-making. The CCACC framework can be broken down as follows:

1. CONFRONT the change

The scope, velocity, and quantum of change can be so daunting that many leaders may freeze. However, the first thing to remember is that the digital age is neither superior nor bigger than us. Methodical Innovators do not brood, develop a victim mentality, or keep asking why. They decide to confront the change head-on. They begin to gather data, accrue knowledge of the subject, and size the digital transformation challenge.

2. COMPREHEND the strategic frame of reference and its implications

In its simplest form, a frame of reference is a proper classification and listing of facts, constants, variables, and trends in each situation. Its purpose is to get everyone involved — regardless of their knowledge and experience — and on the same page as quickly as possible. This eliminates confusion and debates on facts and foundational definitions.

3. ACCEPT the reality of change

Procrastination in any form, whether it be denial, delays, or wishing away, will only make the challenge of transformation harder. Windows of opportunity are closing for many businesses and industries, so it is important to make the leap before it is too late. It is critical to get into the game before competitors and disruptors have a chance to widen the gap between you and your customers.

Rather than question its validity or imagine that their company is immune, Methodical Innovators accept that change is real. They move from “wait and see” into the realm of “if this, then what” mindset. They use data-driven analysis to minimize biases, emotions, and individual preferences. They build consensus and align their own leaders, peers, and teams quickly.

4. COMMIT to act after data-driven strategy development and planning

A good strategy is a must-have in any environment. But Methodical Innovators develop and articulate their strategy with facts and minimal disruptions. These facts determine strategic objectives and priorities. The objectives then determine the strategy, thus deciding whether to defend, improve, or change the game entirely through disruption.

The average company struggles with the use of data and making timely decisions and commitment to action. Oddly enough, the clear impact of COVID on businesses had made developing a sense of urgency much easier. Methodical Innovators commit to action and deprioritize nonessential activities.

But what is commitment for? As discussed throughout my book, Methodical Innovators break down ambitions into smaller milestones. Their goals are to regain control, demonstrate success, and know that they are heading in the right direction.

5. CONTINUE to sustain

The first breakthrough that Methodical Innovators will achieve is not a complete transformation. It is the crossing of the digital faultline. When crossing the faultline, a team reaches a “safe zone” of sorts and is no longer dealing with unknowns and uncertainties.

Instead, the leader and team know what variables affect the organization, where they stand, and what must be done next. They are confident and energized. Interim results have a natural pull effect and entice teams toward the end goal. But here is the difference: Methodical Innovators do not pause with success. Instead, they use the results and analysis to set the agenda for the next iteration.

Methodical Innovators are not larger-than-life or naturally gifted leaders. They painstakingly understand and learn everything there is to learn about transformations. They tailor and practice what they have learned until they master it. As represented in the CCACC framework, they never stop adapting and changing.

This is how leaders in the digital age are made. Anyone with the will to succeed and the tenacity to lay a foundation and adopt this persona can become a Methodical Innovator.