Ex-Samsung exec joins Izumi World as CMO

Izumi World, a game in which players catch and train magical beasts called Izumis from live-tracked locations in the real world, has appointed Jamie Davies as Chief Marketing Officer (CMO), Invezz learned from a press release. Davies is a former Marketing Executive for Samsung, Gatorade, Xbox, and Rarible among others.

A leading AR offering

Izumi World aims to sustain its position as the leading augmented reality (AR) game in both traditional and play-to-earn gaming. Izumi has plans to launch gameplay in the first quarter of next year and an NFT collection in the second.

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Jamie Davies commented:

I’m thrilled to be working with Grant and the rest of the Izumi World team to create an unforgettable gaming experience for players around the world. Izumi World has the potential to revolutionize the gaming industry, and I can’t wait to launch this game for everyone to enjoy, play, and earn

His most recent experience has been leading all Rarible Protocol and Rarible DAO marketing initiatives. He intends to push Izumi World into the spotlight and the hearts and minds of gamers worldwide, something his more than two decades of experience spearheading marketing efforts for leading global technology, gaming, and NFT companies will help him achieve.

Grant Stanley, CEO of Izumi World, stated:

We’re so excited to have Jamie on board as we get ready to launch Izumi World. His wealth of experience in marketing and advertising, especially in the gaming space, will be invaluable as we enter into this next phase of development and growth.

Growth of AR technology 

The revenue generated by P2E games like Axie Infinity (AXS/USD) is increasing; Axie alone made more than $1.3 billion last year. This points to a significant and long-term trend. AR tech is being adopted both by gamers and non-gamers. According to a recent study, more than a third of non-gamers have expressed an interest in AR gaming.

To guarantee an engaging gaming experience that encourages players to socialize in the virtual and physical worlds, Izumi World will ensure seamless integration of AR tech and NFTs with P2E mechanics and real-world geolocation.