In perhaps one of the most inspired cannabis partnerships ever, two legendary boxers and rivals Mike Tyson and Evander Holyfield are teaming up for a rematch. And this time, it won’t end in Tyson biting off a chunk of Holyfield’s ear, which happened back in June 1997 when the two squared off in an infamous heavyweight rematch.
Tyson, a longtime cannabis advocate who is also founder of cannabis company TYSON 2.0 and Holyfield are forming Carma Holdings, which will launch TYSON 2.0’s Holy Ears’ THC and Delta 8 infused edibles this month. The partnership will also launch Holyfield’s own cannabis line in 2023. Thankfully, no body parts will be shed as a result.
“From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me,” said Tyson in a public statement announcing the formation of Carma Holdings. “It’s a privilege to reunite with my former opponent and now long-time friend, and turn years of fights and knockouts into a partnership that can make a positive impact and heal people.”
Holyfield echoed his former rival’s good will with his own public statement. “Mike and I have a long history of competition and respect for one another,” he said.”And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain. Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. I’m honored to join the Carma family and partner with Mike and the TYSON 2.0 team to launch Holy Ears, and soon my own line of cannabis products.”
Like TYSON 2.0’s Mike Bites, the Holy Ears’ edibles line will be all natural, vegan and gluten free. They will be offered in THC, Delta 8 and other hemp-cannabinoid varieties and be available through Verano retailers in Arizona, Illinois, Nevada and New Jersey.
In partnership with LGNDS LLC., Delta 8’s Holy Ears’ edibles will be available for presale starting November 14 through the newly launched TYSON 2.0 global online marketplace TYSON20Global.com.
Source: https://www.forbes.com/sites/irisdorbian/2022/11/14/ex-heavyweight-champs-and-rivals-tyson-and-holyfield-team-up-for-new-cannabis-company/