Everything You Need To Know About Super Bowl LVII

Super Bowl LVII is scheduled for Sunday, February 12 at State Farm Stadium in Glendale, Arizona. The game between the Kansas City Chiefs and Philadelphia Eagles will be broadcast live on FoxFOXA
, Fox Deportes and streamed. Kick-off will be at 6:30 p.m. (ET). Below are some facts about the biggest sporting event each year, the most watched TV program each year and the most expensive ads to buy each year.

Teams/Cities

· The NFC champion Philadelphia Eagles will be appearing in their fourth Super Bowl. The Eagles lost in 1980 to the Oakland Raiders and lost in 2004 to the New England Patriots. The Eagles won their lone Super Bowl in 2017 defeating the New England Patriots. Prior to the Super Bowl era, the Eagles won NFL titles in 1948, 1949 and 1960.

· The AFC champion Kansas City Chiefs will be playing in their fifth Super Bowl. They lost the first Super Bowl in 1966 to the Green Bay Packers and lost the 2020 Super Bowl to the Tampa Bay Buccaneers. The Chiefs defeated the Minnesota Vikings in the 1969 Super Bowl and in 2019 defeated the San Francisco 49ers. Before the Super Bowl era, the Kansas City Chiefs won the AFL title in 1962 (as the Dallas Texans).

· With identical regular season records of 14 wins and 3 losses, the Chiefs and Eagles are the top seeded teams in their respective conferences. The last time both top seeded teams met in the Super Bowl was in 2017 with the Philadelphia Eagles and New England Patriots. Also, including postseason games, the Chiefs and Eagles have both scored 546 points this season.

· The Chiefs have defeated the Eagles the last three times they have played; in 2013, 2017 and 2021.

· Forbes estimates the Philadelphia Eagles is the tenth most valuable NFL franchise at $4.9 billion. The Kansas City Chiefs is valued at $3.7 billion ranking #23 (among the 32 franchises).

· Of the 210 TV markets, Philadelphia is the fourth largest and Kansas City ranks #34.

· This will be the second time teams from Kansas City and Philadelphia will meet for a championship. In the 1980 World Series, the Philadelphia Phillies defeated the Kansas City Royals in six games. The final game had an average audience of 54.9 million and a household rating of 40.0, both record highs for a World Series game.

· This is the third consecutive time a Philadelphia franchise is competing for a title. On the same day (November 5, 2022), both the Philadelphia Phillies lost to the Houston Astros in a six-game World Series and the Philadelphia Union lost the MLS Cup to the Los Angeles Football Club on penalty kicks. Elias Sports notes it was the first time a city lost two major championships on the same day.

Location/Stadium:

· The Super Bowl will be held at State Farm Stadium in Glendale, Arizona (near Phoenix). This will be the fourth time Phoenix will host the Super Bowl and the third time it will be played at State Farm Stadium. The first Super Bowl game in the Phoenix area was played at Sun Devil Stadium in Tempe in 1996.

· State Farm Stadium has been home to the NFL’s Arizona Cardinals since 2006. It was previously called the University of Phoenix Stadium. It was renamed State Farm Stadium in 2018 in an 18-year agreement; cost was not disclosed.

· The seating capacity is 63,400 which can be enlarged to 73,000 for big events (such as Super Bowls). The stadium has a retractable roof and 88 executive suites.

· This marks the first time in three years neither Super Bowl participant will be playing on their home field. Last year the Rams played in Los Angeles and in the previous year the Buccaneers played in Tampa Bay. The Eagles and Chiefs had played at State Farm Stadium this year with both teams winning.

· Front Office Sports notes the last time Phoenix hosted the Super Bowl in 2015, the city had 121,000 visitors and $720 million was added to the local economy.

· Next year Super Bowl LVIII will be held, for the first time, at Allegiant Stadium in Las Vegas. The following year Caesar’s Superdome in New Orleans will be the host.

Broadcast/Streaming

· Fox will be televising their tenth Super Bowl. The network is also scheduled to televise Super Bowls in 2025, 2029 and 2033.

· The Super Bowl will be the last NFL game played under a media rights agreement the TV networks made with the NFL that began in 2014. The new agreement starts with the 2023 season and runs through 2033. The media rights fees will increase by 80%.

· The announcers will be Kevin Burkhardt for the play-by-play and former tight end Greg Olsen as the analyst, both are working their first Super Bowl. Also providing coverage will be sideline reporters Erin Andrews and Tom Rinaldi. Mike Pereira, former NFL Vice President of Officiating, will be the rules analyst.

· Fox is not expected to have the recently retired Tom Brady join their coverage. Brady had signed a ten-year $375 million agreement to join Fox as an analyst once he retired from the NFL.

· The coveted Super Bowl lead-out program this year will be Gordon Ramsay’s Next Level Chef. Last year’s lead-out program on NBC was a telecast of the Winter Olympics from Beijing which averaged 21.3 million viewers, the highest rated telecast of the 2022 Games. TVLine reports over the past decade, the Super Bowl lead-out show has averaged 24 million viewers.

· The Super Bowl will also be streamed live on the Fox Sports website and the Fox Sports App.

· The Spanish language network Fox Deportes will televise its fourth Super Bowl, with Alejandro Villanueva, Adrian Garcia-Marquez, Jessi Losada and Rodolfo Landeros providing live coverage.

· Broadcast audio coverage will come from Westwood One with Kevin Harlan providing play-by-play and former Super Bowl MVP Kurt Warner as the analyst. Laura Okmin and Mike Golic will be the sideline reporters.

· The Super Bowl will be televised and streamed around the world. For example, in Canada the game is airing on TSN/CTV (English) and RDS (French) as well as streamed on DAZN/TSN+. In Mexico its TelevisaUnivison, Azteca TV and Fox will provide live coverage. In Australia it’s Channel Seven for TV and streamed on 7plus. In the U.K. it will be on ITN and in the U.K. and Ireland its SkySports.

Players/Head Coaches

· For the first time in Super Bowl history both starting quarterbacks, Patrick Mahomes and Jalen Hurts are Black. Mahomes will be playing in his third Super Bowl (in four years) and was the games MVP in 2019. Jalen Hurts, in his third NFL season, will be playing in his first Super Bowl.

· For the first time in Super Bowl history, two brothers will be playing on opposing teams. On the Chiefs is 6-time all-pro tight end Travis Kelce. On the Eagles is starting center Jason Kelce. In 2012 the two head coaches were brothers John Harbaugh of the Baltimore Ravens and Jim Harbaugh of the San Francisco 49ers.

· The two head coaches are Andy Reid for the Kansas City Chiefs and Nick Sirianni for the Philadelphia Eagles. Sirianni is in his second year as Philadelphia’s head coach and will be appearing in his first Super Bowl. Reid will be appearing in his fourth Super Bowl as head coach (three with Kansas City and one with Philadelphia).

· The game has been called “The Andy Reid Bowl.” Reid was head coach of the Philadelphia Eagles from 1999 to 2012 and had won more games (130) than any other Eagles head coach. Reid joined the Chiefs as head coach in 2013 and has since won 116 games, second most in team history behind Hall of Famer Hank Stram.

· Andy Reid is the fifth head coach to face his former team in the Super Bowl. Reid joins Weeb Ewbank (New York Jets and Baltimore Colts); Dan Reeves (Denver Broncos and Atlanta Falcons); Jon Gruden (Oakland Raiders and Tampa Bay Buccaneers) and Pete Carroll (New England Patriots and Seattle Seahawks).

· Eagles head coach Sirianni had been an assistant coach with the Chiefs from 2009 to 2012.

Advertisers

· Fox is charging a record $7 million for a :30 ad or $233,000 per second. This is double the ad rate from just ten years ago. Last year’s :30 ad rate was $6.5 million. When Fox last hosted the game in 2020, the company said it sold around $600 million worth of ads that day, a record at the time.

· Besides the high price for a :30 ad, Fast Company estimates production costs for a Super Bowl ad to be in the range $2.5 million to $ 3 million. In addition, the price of getting an “A-list” celebrity as spokesperson can cost anywhere from $500,000 to $10 million.

· Last year, excluding NBC and Peacock promos, there were 68 ads with 58 unique advertisers and 44 minutes of national ad time.

· iSpot reports the commercial attention rate for Super Bowl ads last year were, on average, 36% higher than all networks/programs on that day. In addition, the commercial completion rate was 98.6%.

· For last year’s Super Bowl, the “USA Today Ad Meter” ranked the Rocket Homes and Rocket Mortgage ad called “Dream House with Anna Kendrick and Barbie” as the top ad.

Audience

· Last year’s game on NBC averaged 112.3 million viewers on television (NBC, Telemundo, out-of-home) and digital platforms (Peacock, NBC Sports NBC Sports Digital, NFL Digital and Yahoo! Sports mobile properties). This was the highest in five years and a year-over-year increase of 15.9 million.

· Last year’s game averaged 101.1 million television viewers (including 1.9 million viewers on Telemundo) and an average 11.2 million viewers streamed per minute. Nearly double the average 5.7 million viewers streamed per minute the year before.

· The NFL announced that an estimated 208 million-plus viewers had tuned in to watch some portion of last year’s Super Bowl.

· Tunity Analytics, a partner of iSpot, estimated the out-of-home average audience for last year’s Super Bowl was 12.5 million.

· Last year the NFL set an all-time social media record for the Super Bowl which included 1.8 billion impressions across league social platforms for the entire week, an increase of 42% from the previous year.

Consumers

· The annual consumer spending data from the National Retail Foundation (NRF) and Prosper Insights and Analytics for this year’s Super Bowl found 192.9 million U.S. adults plan on watching the game. Of that 103.5 million have plans to either host or attend a Super Bowl party. Another 17.8 million will watch the big game at a bar/restaurant.

· The Super Bowl economy is huge, spending on food, drinks, apparel, decorations, etc. is projected to total $16.35 billion this year, or $85.36 per person. By comparison, last year’s Super Bowl consumer spending had been projected to be $14.6 billion or $78.92 per person.

· The survey found that 79% of consumers will spend on food & beverages, followed by team apparel 12%, TVs 10%, decorations and furniture both at 7%.

· The survey found that 42% say the game is the most important facet of the Super Bowl, 19% responded to the commercials and 18% answered the halftime show.

Music

· Apple Music will be the new sponsor of the Super Bowl halftime show replacing Pepsi.

· For the fourth time, Jay-Z’s Roc Nation will produce this year’s halftime show.

· Nine-time Grammy Award winner Rihanna will headline the half-time show. Forbes recently named the 34-year performer and cosmetics entrepreneur as the country’s youngest female billionaire, with a net worth of $1.4 billion. Other halftime performers have yet to be announced. The NFL does not pay the half-time performers.

· Last year’s halftime show had featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent. Seven of the songs performed at the halftime show ranked among the top ten in downloads at iTunes the following day.

· Country singer Chris Stapleton will sing the National Anthem. Oscar winner Troy Kotsur (CODA) will perform the National Anthem in American Sign Language. R&B singer Babyface will perform “America the Beautiful.” Emmy Award winner Sheryl Lee Ralph, will sing “Lift Every Voice and Sing.”

Wagering

· According to PlayUSA, Super Bowl LVII is forecast to take in over $1.1 billion in betting at legal sportsbooks across the country. It is projected to be the most money bet ever on a Super Bowl and perhaps any U.S. sporting event. Last year’s Super Bowl $947 million in legal wagers were made. In the past year Kansas, Massachusetts and Ohio have legalized gambling, bringing the count to 33 states and the District of Columbia.

· Philadelphia has been listed as a 1.5-point favorite. The under/over for total points scored is 50.