Esports firm Team Vitality partners with Tezos to boost fan engagement

Team Vitality, a French esports organization team, has announced its partnership with the Tezos blockchain. Through this partnership, Team Vitality seeks to revolutionize the level of fan engagement.

The initiative will be built on Tezos (XTZ/USD), and the partnership deal between the two companies is expected to last for three years.

Team Vitality signs three-year deal with Tezos

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A press release from Team Vitality noted that the partnership is one of the largest deals that the company has secured since its inception. The deal will run from 2022 to 2024.

The CEO of Team Vitality, Nicolas Maurer, commented on this partnership, noting that it will be a game-changer. Additionally, he noted that the collaboration will place Team Vitality on the right path towards achieving notable growth in 2022. Maurer noted,

The opportunities Tezos can bring to strengthen the relationship between us and our fans is incredibly exciting, and we’re immensely proud to have Tezos join us on this journey.

The partnership will also enable Team Vitality to create a special way for fans to support their favourite players and teams. Fans will also receive rewards for their interaction and support over the years.

The initiative also seeks to educate fans about the benefits derived from incorporating blockchain technology in the sports sector.

Team Vitality added that,

Esports and gaming fans are some of the most tech-savvy and engaged communities and through the Tezos blockchain, Team Vitality will clearly show the huge benefits of blockchain technology and the importance of using it responsibly to create an engaging fan-centric experience.

Tezos gaining adoption in esports

The partnership with Team Vitality is a notable development for the Tezos blockchain. It marks the first moves this blockchain has made to secure a niche in the esport gaming sector.

The joint venture is part of the Tezos blockchain’s efforts to support the growth of the blockchain and gaming sectors. It comes at a critical time, given that play-to-earn (P2E) games are becoming highly popular.

The Chief of Staff at the Tezos Foundation, Mason Edwards, noted that the partnership is a major step in Europe’s esports sector. Additionally, it comes when blockchain and gaming firms are looking towards securing partnerships in the sports sector.