Entain launches Syntropy’s autonomous routing protocol

Entain, the leading global sports betting and gaming company, and Web3 connectivity firm Syntropy announced the launch of a routing protocol that immediately detects performance problems, Invezz learned from a press release.

This marks the successful implementation of Syntropy’s relay network with the decentralized autonomous protocol (DARP), linking data centers worldwide. Syntropy’s DARP technology identifies performance issues automatically and switches to the most suitable path instantly. 

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Fully programmable and reliable network

Syntropy’s relay network is based on the public web and is fully programmable. The globally connected digital network is comprised of the best-connected data centers, ISPs, devices, and clouds, guaranteeing top performance and security.

The connectivity firm’s blockchain-based technology solves basic internet problems according to its CEO, Domas Povilauskas, who commented:

With many exciting Web3 and Metaverse projects in the making, we have to face the fact that the current internet infrastructure and routing protocol were not designed for performance optimization, which is a fundamental requirement to make digitally immersive experiences a reality. Syntropy’s open, decentralized technology overcomes this technological roadblock. Entain’s forward-looking networking team recognized the need for a Web3-ready connectivity system as they move into entertainment in the metaverse and NFTs.

Entain’s PoC test

Before deploying the protocol, Entain carried out a technical proof of concept (PoC), showing that the default internet path suffered high latency, rendering the connection unusable. The DARP technology identified the performance problem at once and switched to a better-performing alternative.

Povilauskas added:

Due to the success of the technical PoC with Syntropy’s technology, Entain decided to become a customer and is already planning a rollout across the rest of its global footprint, including its 40+ geographically dispersed private data centers.

The successful integration proves Syntropy Relay can be deployed by an enterprise network easily. It can be managed through Syntropy Stack, a set of libraries and tools that allows enterprises to create, scale, automate, and optimize encrypted connections between servers and devices on-cloud or on-premise.

Markus Roeglsperger, Head of Network at Entain said:

Syntropy’s segment-routing approach goes beyond the scope of traditional SD-WAN solutions and perfectly fits our strategy to connect all Entain’s worldwide distributed sites only over the internet. Instead of relying on Internet Service Providers where Entain must give up control once a packet leaves the private network, Syntropy’s Relay Network continues to optimize Entain’s traffic while in transit all the way to the destination. This not only significantly reduces packet-loss and round-trip-time but also saves a lot of time previously spent on troubleshooting issues between various service providers.