Detroit Focuses On Driving Down EV Prices

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Ford’s $5 billion plan to get cheaper electric vehicles on the road by 2027 is intriguing not simply because it’s happening as the Trump Administration works to hamper the EV industry’s growth, but because it signals both it and General Motors, which make most of their money selling big gasoline-powered pickups and SUVs, seem to be getting serious about competing with Tesla and Chinese automakers that threaten their long-term health.

There aren’t a lot of specifics yet about Ford’s $30,000 electric pickup that’s due in a couple of years, but its new low-cost manufacturing process and a cheaper lithium-iron phosphate, or LFP, battery could help the company that standardized assembly-line production over a century ago become a key player as the global auto industry rapidly electrifies.

GM, which has seen strong sales of its newest electric models this year, including the $35,000 Equinox SUV, is also introducing a restyled Bolt crossover this year that’s likely to sell for about $30,000. That could be compelling to many carbuyers since the average new EV sold in the U.S. currently goes for $55,689, while the overall new car or light truck average transaction price is $48,841, according to Kelley Blue Book.

Like Ford, GM plans to use new, cheaper battery chemistries, including LFP cells as well as a new lithium-manganese battery due in 2028, and has committed billions of dollars to electrifying its lineup.

Both carmakers may be tempted to slow those efforts now that Trump has killed off federal EV rebates and manufacturing incentives. Weakened federal fuel-efficiency rules might entice them into relying more on gasoline-powered trucks, but doing so would threaten their sales outside the U.S., as low-cost Chinese EVs, particularly those from BYD, rapidly take market share from gasoline-powered models in Europe, South America and Oceania. And after a decade of EV dominance in the U.S. by Tesla, Elon Musk’s fading popularity has done substantial damage to that brand, creating a new opportunity for traditional automakers like Ford and GM to gain sales from new buyers, particularly in EV-loving California.


The Big Read

How AI Data Centers Could Save California High-Speed Rail

With the clawing back of $4 billion in federal grants to support it, the Trump Administration seems hell bent on ensuring that California’s high-speed rail project ends up as precisely the “train to nowhere” the President has lambasted it as. Gov. Gavin Newsom is suing to keep the money, but the train’s new CEO has big ideas for saving the priciest U.S. infrastructure project. They include new long-term funding, private partnerships and even turning to one of California’s newest “natural” resources: The AI data center.

Ian Choudri, who spent decades working on global mega-infrastructure projects for major engineering firms Bechtel, Alstom and Parsons before taking the high-speed rail job last September, is on a mission to convince skeptics that after years of slow progress, the Golden State’s bullet train from San Francisco to Los Angeles can be built– perhaps for less than its $128 billion price tag and even without federal support.

“We’ll show that it becomes less cumbersome on taxpayers because it’s generating revenue,” he told Forbes, without providing financial details. In addition to future ride revenue, he thinks the system can make money by letting tech firms build data centers on its land, powering them with solar farms that will also propel its trains. Other ideas include selling the rights to telecom companies to lay fiber optic cable along the train’s path, and promoting real-estate development projects on its route, particularly in the lower-priced Central Valley region.

“We’re getting contacted by Silicon Valley investors now asking, ‘Hey, can we move data centers into Fresno and plug into your power grid that’s renewable?’” Choudri said. “If I combine all those ancillary revenue sources, roughly it’s going to be 30% to 40% of the farebox revenue.”

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Source: https://www.forbes.com/sites/alanohnsman/2025/08/18/detroit-focuses-ondriving-down-ev-prices/