Market research shows that the email marketing market will grow from $7.14 billion in 2025 to $24.19 billion by 2033, mainly driven by AI advancements, automation, and data-based personalization. One particular company that is innovating in this space is EtherMail.
According to EtherMail, “gone are the days of cluttered inboxes and irrelevant ads.” EtherMail is an email service provider leveraging blockchain technology to redefine how users interact with email ads.
In this article, we explore how EtherMail is rewriting the rule book of email service provision while bringing new email marketing strategies to a now receptive audience using an innovative incentive mechanism. We also explore how you can earn from the platform.
What is EtherMail?
Ethermail is an email service provider founded by Shant Kevonian and Gerald Heydenreich in 2022. Its headquarters are in Vaduz, Liechtenstein with operations in Barcelona, Spain.
EtherMail stands out among conventional email services for integrating Web3 technology and the principles of decentralization, transparency, and security. At the heart of the EtherMail ecosystem is the EMT token, which acts as an incentive mechanism for the ecosystem.
Traditional email platforms Vs Web3 email platforms (EtherMail)
| Feature | Traditional email platform | Web3 email platform (EtherMail) |
| Interoperability | Supports communication across different email providers | Supports communication across different email providers and Web3 identities |
| User control | Limited, dependent on provider policies | Full control over data, identity, and communication |
| Log-in options | Username/password; provider-managed | Username/password, Web3 wallet sign-in |
| Data monetization | Limited, primarily controlled by the provider | Users can monetize attention and data through the EMT token |
What is the $EMT token?
EMT (Email Token) is the native token of the EtherMail ecosystem. It facilitates businesses connecting with their audience by incentivizing user engagement.
EMT is an ERC-20 token built on the Ethereum layer 2, Base chain. It has a total token supply of 1 billion tokens, with an initial supply of 120 million. Unlike most ecosystem tokens, EMT did not have a token pre-sale; rather, the team opted to distribute tokens based on user count on the EtherMail platform. This unique model helped prevent price speculators from dumping tokens on real users after the token generation event. The distribution of EMT is stated to continue until the platform registers 21 million active users, while maintaining a total supply of 1 billion tokens.
Some of the uses of the EMT token include:
- Incentivising users who opt to engage with the promotional emails from advertisers.
- Compensate developers for building and expanding the EtherMail ecosystem.
- Key to access premium services and features, such as more storage space and rewards for holders.
Audience targeting with EtherMail
Ethermail has 2,500,000-plus verified email addresses that you, as a marketer, can use as a funnel for your marketing campaign by filtering through demographics and on-chain data.
With user profiling metrics, you can narrow down your target audience based on their age bracket, gender, or even trading interests. Companies pay based on the number of emails opened in a campaign.
How to earn on EtherMail?
There are multiple ways to earn on EtherMail. Ethermail uses 50% of its consensual advertisement revenue from advertisers to purchase $EMT from the market and reward them to community members.
To earn the rewards, you must consensually engage or interact with advertising marketing campaigns or advertisements. Users first earn $EMC, which are redeemable for $EMT tokens. The number of $EMC you can earn is proportional to your activity on the platform.
You can earn by becoming an affiliate and inviting new users to the platform. EtherMail also conducts regular marketing campaigns and loyalty initiatives to recognize and reward active participation.
You also become a candidate for token airdrops from marketing campaigns from companies through the EtherMail Reward Emails feature. Companies use this feature to distribute airdrop tokens or non-fungible tokens (NFTs), reward their communities, and manage deadlines for reward claims.
Exclusive perks for holding EMT include access to premium content, collaboration opportunities, and token-only events.
Benefits for companies
- Enhanced security: In addition to standard security measures, EtherMail uses blockchain technology to ensure private and secure business transactions or communication and provides anti-phishing code to prevent users from being spoofed.
- Improved conversion rates: With targeted marketing, you are assured that your advertisements are served to a receptive audience.
- Integration with Web3 ecosystem: Companies can use the integrated wallets to make and receive payments in crypto or NFTs without involving an intermediary.
- Audience targeting: Companies can use targeted marketing campaigns to reach preferred candidates.
- Incentive-based marketing: EtherMails’ reward system rewards users for interacting with your marketing campaigns. This ensures that businesses reach relevant audiences.
Ethermail Single Sign On (SSO) service
EtherMail also offers a Single Sign-on Service (SSO). SSO service is an authentication scheme that allows users to access multiple applications and services with a single set of credentials, like a username and password, similar to Google Sign-in.
For projects, Ethermail SSO stands out for several compelling reasons:;
- Stands out as forward-thinking, particularly for Web3 projects.
- Comes with a dashboard to monitor user sign-ins, which can be valuable in identifying security risks, optimizing authentication workflows, and enhancing user experience.
- Projects integrating EtherMail SSO receive $EMT tokens, which they can use to grow their audience with a reward incentive.
- An opportunity to collaborate with EtherMail to create custom Web3 marketing campaigns and bring traffic to your platform.
Affiliate program
To become an affiliate, you need to fill out an application form and await approval from the EtherMail team.
Upon approval, you will be provided with your affiliate link, which you then share with friends/ community to invite them to EtherMail.
For every new user you invite, and they make transactions, you earn 0.50 USDC. For new users you invite without a transaction, you earn 0.10 USDC. Payouts are credited to your account when you reach a minimum affiliate balance of 50 USDC. The payout is capped at 200 USDC in the first month, 400 USDC in the second month, and 600 USDC in the third month.
Conclusion
Despite the rapid growth of the email marketing market, projects continue to face challenges, particularly in driving engagement with new audiences. Growth, therefore, hinges on new solutions like EtherMail, which uses blockchain technology to ensure both parties, marketers and the target audience, benefit.
Source: https://www.cryptopolitan.com/email-marketing-strategy-ethermail-and-emt/