David Beckham Kicks On With Authentic Brands In Record Breaking Year

David Beckham has continued to build his business with Authentic Brands.

Authentic Brands

David Beckham’s business empire has reported record results for 2024, with double-digit profit growth and a wave of new partnerships that underscore the global strength of his brand.

DRJB Holdings, the umbrella company for his ventures, said that consolidated net profit rose 24% to $44.9 million, compared with $36.2 million the previous year. Revenues were broadly stable at $92.3 million, up 1% from 2023, while total underlying dividends paid to shareholders reached $75.7 million.

The results mark the second full year since the former Manchester United, Real Madrid and LA Galaxy soccer player, who is co-founder of MLS team Inter Miami, struck a deal with Authentic Brands Group, the U.S.-based intellectual property giant, to help manage his name worldwide.

The former England captain, who retired from professional soccer in 2013, sold a 55% stake in his businesses in 2022 to Authentic Brands for circa $270 million.

The tie-up has accelerated growth across a series of sectors, from fashion and wellness to technology and entertainment, and the group said momentum had carried into 2025.

In fashion, the brand strengthened its position with the eyewear specialist Safilo, which secured a perpetual licence to design and distribute David Beckham collections. It also finalized a multi-year collaboration with Boss, producing the first co-designed menswear line launched this spring, followed by a fall/winter collection in September.

Meantime, a move into the wellness industry through a joint venture with health sciences firm Prenetics has rapidly turned IM8, Beckham’s new supplements company, into one of the fastest-growing players in the market.

Partnerships extended beyond lifestyle and health. During the year, deals were signed with Bowers & Wilkins, Belgian beer brand Stella Artois and Shark Ninja, while further contracts since the reporting period include an agreement with U.S. telecoms giant Verizon, with additional announcements expected in the run-up to the 2026 FIFA World Cup landing in North America.

Brand David Beckham Builds

Beckham’s personal profile continues to drive the brand’s appeal, with his social media following reaching 168 million by the end of 2024. His U.K. knighthood for services to sport and charity, alongside progress with Inter Miami have further cemented his global influence.

Behind the results sits a group structure designed to maximise growth. DB Ventures, the central brand management arm, works with strategic partners across commercial and marketing activity.

Studio 99, Beckham’s creative and production studio founded in 2019, has already delivered a string of documentaries, including Beckham and 99, with a forthcoming Netflix project centred on his wife Victoria Beckham, who has an eponymous fashion brand.

Seven Global, which oversees licensing, manages enduring partnerships with Adidas, Tudor, Safilo and Coty.

Beckham’s businesses, now jointly owned by his Footwork Productions and Authentic Brands Group, have grown steadily since their reorganization in 2022.

David Beckham Backs Spice Girls Wife

Meanwhile, in August David and Victoria Beckham and private equity firm Neo pumped a further $8.4 million into the former Spice Girls’ fashion empire this year as losses widened to almost $6.8 million despite a surge in sales last year.

Sales rose 26.5% to over $150 million in 2024, the brand’s fourth consecutive year of growth, helped by both strong sales at Victoria Beckham’s London flagship store and online.

However, accounts filed at Companies House in the U.K. showed that shareholders advanced an additional $8.4 million loan this year, which came on top of $9.3 million in cash and loans from shareholders last year, including former Spice Girls manager and Pop Idol founder Simon Fuller as well as Neo and the Beckhams.

Future plans include expansion in more department stores across the U.K. and France, while the brand will no doubt find inspiration from how David Beckham has turned his personal brand into a sure fire winner.