Coke and 5 Other Consumer Stocks to Buy Now

Consumer staples have slipped from their highs, but some have been unfairly swept under the rug.

In 2022, staples weren’t immune to market turmoil, but they were safer than many other sectors: Consumers kept buying products despite higher prices, and the companies’ steady earnings growth offered safe harbor amid selloffs in riskier assets. By contrast, this year’s decidedly greater appetite for risk, along with bid-up valuations, have left staples trailing.