Coinbase Adds Trump-Linked Stablecoin USD1 to Listing Roadmap

Coinbase announced Thursday that it has added USD1, the stablecoin issued by World Liberty Financial (WLFI), to its listing roadmap, signaling a potential upcoming listing on the platform. The move marks a significant step for USD1, which has drawn attention for its high-profile political connections and rapid growth.

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Assets added to the roadmap today: World Liberty Financial USD (USD1)https://t.co/rRB9d3hSr2

— Coinbase Assets 🛡️ (@CoinbaseAssets) August 21, 2025

Coinbase stated that the token’s trading launch is “contingent on market-making support and sufficient technical infrastructure,” and will be announced separately once those conditions are met.

USD1 is the flagship stablecoin of WLFI, a decentralized finance project that has garnered publicity due to its ties to former U.S. President Donald Trump. The project is backed and actively promoted by his sons, Donald Trump Jr. and Eric Trump. Eric Trump reposted Coinbase’s announcement on social media, hinting at further developments to come.

USD1 supply growth and adoption strategy

This week, World Liberty Financial minted an additional $205 million worth of USD1, pushing the stablecoin’s total supply to $2.4 billion. A substantial portion of this supply is tied to a $2 billion transaction with Binance, facilitated through MGX, an investment firm based in Abu Dhabi. According to WLFI, its treasury now holds $548 million, with USD1 representing 39% of its portfolio.

USD1 market cap chart. Image source: Messari

In an effort to increase adoption, WLFI is developing a loyalty points program for USD1. The initiative will reward users for trading USD1 pairs, holding balances, staking for yield, and using the WLFI mobile app. The program will initially launch with partner exchanges and later expand to include DeFi integrations and detailed point calculation methods.

Despite its growing footprint, the World Liberty project has drawn criticism due to its political affiliations. The Trump administration had previously supported legislation clarifying the regulatory framework for stablecoins, which some see as indirectly benefiting projects like WLFI.

Stablecoins continue to be a focal point within the broader crypto market. Goldman Sachs recently projected that the stablecoin sector could eventually scale into the trillions, underlining the strategic importance of listings like USD1 for major exchanges such as Coinbase.