Chelsea partners with Amber Group for sustainable finance

Amber Group, a global leader in digital asset products and infrastructure, entered into a partnership with Chelsea Football Club, Invezz learned from a press release. Amber’s flagship digital asset platform’s logo, WhaleFin, will be featured on team uniforms beginning in the 2022/23 season.

Amber is Chelsea’s first digital asset partner

The partnership will help Amber Group raise awareness of sustainable finance globally. Its comprehensive platform WhaleFin serves as a gateway to crypto finance. The group’s focus on raising its profile emphasizes the growing prominence of digital assets.

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The partnership will draw brands and companies into crypto finance with Amber Group’s expertise and technology. CEO Michael Wu said:

Our partnership with Chelsea FC is a watershed moment as we embark on the next stage of our growth globally. With the beautiful game’s ability to rally a global audience regardless of culture, language and nationality, we are excited to showcase the full potential of digital assets to an international audience. With a storied club history backed by a world-class team, Chelsea FC is a class act that we are proud to partner with. We are incredibly excited to work with Chelsea FC to showcase the work we are doing in helping drive the digitalisation of finance, and democratising access to crypto finance to investors around the world. It still feels surreal that we are now working with one of the best teams in the English Premier League, and we look forward to unlocking new sporting experiences for football fans around the world.

Guy Laurence, Chelsea FC Chief Executive, added:

This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world. As Amber Group continues to expand coverage of their platform globally, they will now have the ability to not only speak to the hundreds of millions of loyal Chelsea fans around the globe, but also be seen by the billions who tune into the Premier League each season.

Most recently, Amber Group announced partnerships with Moss Earth and the Whale and Dolphin Conservation. It plans to broaden its global support of sustainability initiatives.