Cheap? Maybe. But These Stocks Have Been Dead Money for Decades.

Cheesecake Factory appears to be “running the same play,” wrote J.P. Morgan analyst John Ivankoe in a recent restaurant industry outlook. I don’t think he meant it as a compliment—the stock, he noted, trades where it did in 2004, adjusted for splits.

Why the long stall-out? My first thought was that maybe hitting the mall for a hypercaloric sit-down meal off a menu the size of a Gutenberg Bible has fallen out of favor over the years. But no: Sales have bounced back and then some from the Covid pandemic, with plenty of takeout business and dessert orders. The average


Cheesecake Factory


(ticker: CAKE) restaurant does more than $10 million in yearly sales, or twice as much as an Olive Garden.

Source: https://www.barrons.com/articles/cheap-maybe-but-these-stocks-have-been-dead-money-for-decades-51671838807?siteid=yhoof2&yptr=yahoo