Casio enters the Metaverse with a digital collectibles trademark

Casio recently announced its willingness to enter the metaverse. The Japanese tech giant filed a trademark application with the USPTO (United States Patent and Trademark Office).

The tech tycoon is looking to explore NFTs in digital spaces. Mike Kondoudis, a licensed USPTO attorney, talked about the development on Twitter/X. Per Mike, Casio’s trademark application shows its plans to offer new digital products across the metaverse.

The attorney also stated how Casio is set to explore the metaverse with virtual goods and NFTs. The tech company has filed a trademark application covering NFT-based media, virtual goods stores, digital clothing, AI-powered robots, watches, and more.

The electronic firm has even hinted at developing non-downloadable video, music, audio, and images for augmented reality. In the application, Casio has mentioned fashion accessories, animation packages, hairstyles, and virtual clothing for avatars.

These avatars will be available in digital environments for entertainment purposes. Moreover, the company plans on providing wholesale and retail services for downloadable virtual goods. Such goods will be available for institutions and individual users. 

Every virtual item will be authenticated via NFTs, including app software, digital files, and computer programs. According to Casio, the move opens the company to interactive and immersive experiences in the Web3 domain.

With the move, the 77-year-old brand will be able to engage with customers in an innovative way. Casio has not released an official date for its collectibles and services. However, experts are suggesting the rollout to take place in 2024.

This is not the first time a watchmaking giant has explored options across Web3 and NFT. Names like Rolex, Timex, and Hublot have already filed trademark applications with the USPTO. 

The brands have even entered partnerships to produce and offer NFTs. The competition among these brands is massive, especially with other fashion giants present in the market. However, the sheer status of Casio will allow the company an edge over the competition.