Buy Harley-Davidson Stock, Analyst Says. It’s ‘Too Inexpensive.’

Harley-Davidson stock has taken a hit as banks have faced their worst turmoil in more than a decade in recent weeks. Its weakness presents an attractive buying opportunity for investors,

Morgan Stanley

analysts say.

The motorcycle maker (ticker: HOG) has traded in lockstep with regional bank exchange-traded funds because it has its own consumer finance unit,

Harley-Davidson

Financial Services (HDFS), providing financing and credit-card services to its dealers and riders. The stock has fallen both because concern about the banking sector has mounted and because rising interest rates have increased the cost of funding and left consumers with less money to spend.