Bud Light and Nouns DAO makes a coalition for Super Bowl ad

Nouns DAO is the main governing body of the Nouns ecosystem, which is an experiment on the Ethereum blockchain. The ecosystem combines two cryptocurrency building blocks. Recently, it was announced that the Decentralized Autonomous Organization has partnered with Bud Light, a popular beer brand of the giant Anheuser-Busch’s. Indeed, the latest collaboration is expected to be for its Super Bowl ad which will air on Sunday. Notably, the announcement came after the beer brand entered into the Non-Fungible Tokens ecosystem with Bud Light NEXT NFT.

Nouns DAO has gifted an NFT to Bud Light NEXT

Nouns DAO is a generative NFT project on the Ether blockchain. The avatars on the ecosystem are based on nouns like people, places, and things.

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Following the partnership announcement Corey Brown, the senior director at Bud Light highlighted how Nouns DAO will help the beer brand further. According to Brown, Nouns DAO will help the beer brand further to authenticate itself in the Non-Fungible Tokens ecosystem.

Moreover, he also unveiled that the Decentralized  Autonomous Organization has gifted Bud Light NEXT a Nouns NFT as a part of the partnership. Notably, the gift has been given in exchange for the famous Nouns glasses that will be featured in the beer brand’s Super Bowl commercial.

Super Bowl and Bud Light N3XT

According to the announcement, the Super Bowl commercial will be for the beer brand’s new no-carbs beer. Notably, last month the beer giant Anheuser-Busch’s Bud Light launched its first NFT project “Bud Light N3XT”. The project features 12,722 usnique crypto collectibles.

How will the latest collaboration help Bud Light?

Working with the autonomous organization will allow the beer brand to meet consumers where they are. According to Brown, Similar to how their NFTs project will offer an opportunity to bring more fans into the portfolio. The latest collection, Bud Light’s partnership with Nouns DAO, and entry into the NFTs ecosystem will allow the beer brand to engage with established and new fans in an entirely different way.