LAS VEGAS, NEVADA – APRIL 03: Jungkook of BTS attends the 64th Annual GRAMMY Awards at MGM Grand … [+]
After pleasing fans with a few standalone tracks over the past year or so, the highly-anticipated moment has arrived for BTS’s Jung Kook. The talented singer has finally unveiled his debut solo single, “Seven,” which is poised to catapult him into the global limelight and potentially offer a glimpse into an upcoming album or EP.
As BTS takes a well-deserved break, many of its members have been diligently working on their own projects, and it’s evident that the label behind the group is fully backing Jung Kook and his potential to make a massive impact with “Seven” based on what was likely spent to create the tune in the first place.
While “Seven” marks Jung Kook’s first solo endeavor, he is not alone on this musical journey. The track features the collaborative talent of Grammy-nominated rapper Latto. It’s not uncommon for pop singers to enlist the support of hip-hop artists, as this fusion appeals to a broader audience and often brings along the fan bases of both stars. While the practice may be commonplace, securing the involvement of these rap artists comes at a significant cost, often involving substantial financial investments. Sometimes a single verse can run tens or even hundreds of thousands of dollars.
Latto’s inclusion is just one aspect of the star-studded lineup associated with “Seven.” The single was co-written by a group of highly sought-after and accomplished industry talents. Working behind the scenes, artists such as Jon Bellion, Andrew Watt (known as Watt), and Cirkut contributed their expertise to crafting this musical gem.
These producers and songwriters have an impressive track record, as they have each penned numerous chart-topping hits. Their involvement in “Seven” signifies not only the quality of the song but also the notable investment made to secure their services. Collaborating with such renowned figures is no small feat, and it speaks volumes about the belief in Jung Kook’s potential as a breakout star and perhaps what it took to get them on board.
Adding to the grandeur of “Seven” is its accompanying music video. These are, of course, a common component of any major release, but this visual was not created on a modest budget. The production was designed to be visually captivating, ensuring viewers will want to watch it repeatedly. This strategic decision will undoubtedly contribute to the song’s ascent on the Billboard charts. The clip also serves the crucial purpose of attracting attention and media coverage—a challenging task in today’s saturated market.
The evident investment in both the song and its visual presentation emphasizes the level of commitment from Jung Kook’s label and team to establish him as the next big pop star and solidify his status as a breakout member from BTS.
Source: https://www.forbes.com/sites/hughmcintyre/2023/07/16/btss-jung-kook-has-the-resources-and-support-he-needs-to-make-seven-a-huge-hit/