Looking at recent data, Binance currently has a retail dominance level of roughly 89.6%. That is the highest among all tracked exchanges.
This figure has remained stable here for months, flucuating only slightly around the level. Binance’s performance is consistent across this metric.
This is demonstrating that a significant number of individual users on the Binance platform are contributing small deposits.
Binance has a high steady line that never drops below 85% in the chart. This is a pattern of high participation, and sustained engagement of a broadly engaged user base.
Further, that lack of dramatic swings in the data suggests that Binance’s retail token inflows during this period were not grossly impaired by external factors.
Coinbase Prime, in contrast, shows a retail dominance of just 18.3%. The figure reveals that it draws most of the inflows from larger wallet addresses.
On the chart, the line representing Coinbase is extremely flat, indicating not much change in this trend over time.
The data has been stable, pointing to the fact that the platform has been focusing on institutional players rather than retail traders or even casual investors.
Bitget and MEXC Occupy the Mid-Tier Spectrum
Between the extremes represented by Binance and Coinbase are platforms like Bitget and MEXC, which register retail dominance levels fluctuating between 40% and 60%.
In particular, Bitget appears to have an average of approximately 50.1%, indicating that is evenly distributed. Bitget chart data is much more volatile than that of Binance.
These peaks and dips appear to be related to promotional events, trading campaigns or market news that will impact retail and institutional users alike.
MEXC seems to be even more irregular. Its retail dominance line is in low 40s to mid 50s. MEXC seems to respond largely to short term dynamics and as such our data show movements in either direction.
This indicates strategic changes in their user engagement or reactions to general market sentiment.
Overall, Binance’s retail dominance line is the most stable and highest of all from January to April. On the other hand, Coinbase has a flat and low placement on the chart, it always stays institution centric.
High variability can be seen in Bitget and MEXC, signifying that they have mixed user bases as well as changing engagement overtime.
Implications for Exchange Strategy and Market Participation
Retail dominance across these exchanges differiates and reflects differences in strategy when it comes to product offering, user targeting, and service design.
The way Bitget and MEXC behave denotes an adaptive strategy. This shows that they are undergoing midrange dominance and fluctuating patterns.
This suggests that they try to serve both retail and institutional clients and may switch according to campaign cycles, market incentives, or macro events.
The Retail Dominance Index becomes more valuable for determining how and what are the uses of exchanges.
It provides a data driven, non speculative view of wallet size distribution to help quantify engagement on the user level.
Consequently, it is a key performance metric for exchanges who are interested to understand and optimize their market positioning.
The data also shows that Binance still holds the majority of retail inflows share, proving how many individuals are getting involved.
Institutional service still remains the domain of Coinbase Prime. For instance, MEXC and Bitget give a blended image of contribution, while they are bound to fluctuate.
Not only do these patterns express the trends that are currently happening in terms of user behaviors, but also they indicate the structural direction of the cryptocurrency exchange space.
Source: https://www.thecoinrepublic.com/2025/04/19/binance-retail-inflows-surge-data-reveals-divergent-user-bases/