Binance is deepening its footprint in Latin America with the launch of a new Mexico-based entity, Medá, which will operate independently under local financial regulation.
Registered as an Electronic Payment Funds Institution, Medá is designed to handle peso deposits and withdrawals while expanding fintech services across the region.
Binance said the project comes with a planned investment of more than one billion pesos (about $53 million) over the next four years, with the goal of making digital services more accessible and affordable in a country of over 125 million people.
Regional vice president Guilherme Nazar described Mexico as a strategic market and said Medá is positioned to compete directly with other peso-focused platforms. “Competition will improve service quality and reduce costs for users,” he noted.
The move underscores Binance’s broader compliance drive. The company says it now holds approvals in 23 jurisdictions worldwide, including France, Italy, Spain, Japan, Brazil, and Argentina. Brazil alone accounts for nearly 5% of visits to Binance’s website, making it one of the exchange’s largest markets.
With Medá, Binance is betting that an autonomous local operation can bridge traditional finance and crypto in Mexico, setting a precedent for how global exchanges adapt to regional frameworks.
The information provided in this article is for informational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.
Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.
Source: https://coindoo.com/binance-pledges-53m-to-expand-fintech-services-in-mexico/