- Web3 has lured a plethora of folks from all walks of life, from conventional finance experts and hedge fund managers to software development.
- Harry Connick Jr., a composer, singer, and pianist who has sold millions of albums globally released a startup focused on metaverse dubbed The Neutral Ground.
- Web3 is considered the next level of the internet, where instead of organizations like Meta, users will solely own the data.
Flourishing Metaverse Space
Whether it be a big name like David Beckham or minor painters trying to extend their reach, Web3 is enabling creators to deepen relations with the fans which will go beyond a single way of communication and concentrate on influential engagement, stated OurSong co-founder, Terry Leong.
The platform focused on NFT co-founded by John Legend has witnessed artists who are utilizing OurSong are able to pull in a minimum of 5% of their Insta following.
While there are monetary incentives, the deeper dive of creators into Web3 is more than just the latest revenue stream, stated Leong. It is a window to take their passion and take it to the next level of virtual content.
The “next form” could associate with anything in the cryptocurrency environment from NFT to metaverse concerts or engaging artist-fan experiences.
Harry Connick Jr. Makes Use Of Web3
Harry Connick Jr. a composer, pianist, and a singer who has sold millions of albums globally, told a news website that, he released a startup focused on metaverse, The Neutral Ground, the previous month on Discord, so he could interact with fans without “big organization” commandeering him or his community.
In contrast to earlier outlets that Connick has utilized to connect fans, his platform is a creative partnership where folks can interact directly with him and talk about all stuss associated with his career or a shared passion for piano.
The Huge Web3 Iceberg Under The Sea
While there are windows for artists in a massive Web3 land, there is still a learning curve and challenges to entry for a few non-crypto natives getting into the sector, from downloading and utilizing chatting applications such as Discord, which has around 300 million users currently, to create a non-custodial wallet to link to NFT markets to acquire virtual collectibles.
Not everything is transparent for fans who aren’t familiar with crypto terrain. This may potentially restrict the reach of these early artists to associate more directly with their fans and may preclude the ones with a lower-tech bent.
Still, on the far side of the crypto spectrum, some minor artists are also looking forward to windows to dive beyond the tangible world to associate with fans digitally via alternate ways such as NFTs.
Alex Maceda, an independent artist, who makes both conventional NFTs as well as fine arts, stated that prior to the previous year, she wasn’t a part of the crypto-economy at all, but entered the space when she realized there was a window for her to extend her craft and audience.
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Source: https://www.thecoinrepublic.com/2022/05/04/big-guns-are-using-web3-for-engaging-with-fans/