A fresh controversy is unfolding inside the Base ecosystem. Jesse Pollak, co-founder of Coinbase-backed Layer 2 network Base, is facing strong criticism after promoting a meme token associated with rapper Soulja Boy.
The incident has triggered a wider debate about founder responsibility, platform influence, and the ongoing tension between experimentation and credibility in crypto.
The backlash began shortly after the promotion surfaced on social media and was amplified by prominent on-chain investigator ZachXBT. Within hours, the discussion spread across Crypto Twitter, drawing in developers, traders, and long-term Base supporters.
At the center of the reaction is a familiar question. When ecosystem leaders signal support for speculative tokens, where does personal experimentation end and platform responsibility begin?
The Promotion That Sparked the Reaction
According to Wu Blockchain, Jesse Pollak promoted a meme token linked to Soulja Boy, a figure widely viewed by parts of the crypto community as controversial due to past promotional activity.
The post immediately drew attention because of Soulja Boy’s reputation in the space. Critics argued that even indirect amplification by a Base co-founder sends a powerful signal to retail users, many of whom may not understand the risks behind meme tokens.
ZachXBT publicly questioned the decision, asking, “Why give SouljaBoy a platform to scam new users?” in a widely shared response…
Why give SouljaBoy the platform to scam new people? https://t.co/PDxnk0Z0Za
— ZachXBT (@zachxbt) December 14, 2025
The comment struck a nerve. For many observers, it reflected broader frustration with how influence operates in crypto markets, where a single post from a high-profile figure can trigger speculative flows within minutes.
Soulja Boy’s Crypto Past Comes Back Into Focus
The criticism quickly resurfaced older investigations into Soulja Boy’s activity in crypto.
Back in April 2023, ZachXBT published research describing Soulja Boy as “one of the most shameless promoters in the crypto community.” According to that analysis, the rapper had been involved in 73 crypto promotions and 16 NFT project launches, a large portion of which later collapsed or were alleged to be scams.
That history remains fresh in the minds of many crypto users.
Celebrity-driven promotions have been a recurring problem across multiple market cycles. High visibility draws in new participants, often without sufficient disclosure or understanding of risk. When projects fail, retail investors are typically left holding losses.
For critics of Pollak’s move, the issue was not just the token itself. It was the decision to associate a rapidly growing Layer 2 network with a figure whose past behavior many consider harmful to newcomers.
A Pattern of Meme Coin Controversies
The current backlash has also revived scrutiny of Jesse Pollak’s previous involvement with meme tokens.
Earlier this year, the “Base is for everyone” token went viral after being associated with Base-related messaging. The token surged to a $20 million market capitalization in a short period, driven largely by social hype. It later crashed by roughly 90%, leaving many late buyers underwater.
Pollak has also been linked to a personal token, jesse, which community members often describe as the most failed fair launch in Base’s short history. Despite early attention, the token struggled to maintain momentum, liquidity, or long-term value.
Critics argue these episodes follow a consistent pattern. Rapid attention. Short-term price spikes. Then sharp declines. While some traders accept that risk, others believe founders should be held to a higher standard given their outsized influence.
Supporters counter that experimentation is part of crypto’s culture. But even among defenders, there is growing acknowledgment that scale changes expectations.
Soulja Boy Responds and Pushes Back
As criticism mounted, Soulja Boy responded directly on X, addressing ZachXBT’s earlier claims and attempting to clarify his position…
“I want to be clear and transparent,” he wrote. “I had no knowledge that a scammer named Sahil was involved or paying me to promote anything fraudulent. At the time, I was doing paid promos without understanding the crypto/NFT space the way I do now.”
He emphasized that those activities occurred years ago and stated that he has since learned from the experience.
“This was years ago, and I’ve learned a lot since then. To anyone who invested and got hurt, I’m genuinely sorry. That was never my intention,” the post continued.
Soulja Boy also acknowledged a lack of due diligence in the past and framed his response as personal growth. “I take responsibility for not doing deeper due diligence back then, and I’ve moved very differently since. Growth is learning from mistakes.”
The response softened criticism from some observers but did little to fully calm the broader debate.
Founder Influence and Platform Responsibility
At the heart of the controversy is a structural issue that extends beyond this single incident.
In crypto, founders do not need to explicitly endorse a project to influence behavior. Visibility alone acts as validation. When a Base co-founder interacts with or promotes a token, many users interpret that as implicit approval, regardless of disclaimers.
Base is not a small experiment. It is backed by Coinbase and positioned as an on-ramp for mainstream users. That reality magnifies the impact of leadership actions.
Developers within the ecosystem have voiced concern that repeated meme coin controversies distract from long-term goals. Trust, especially among new users, is fragile. Once lost, it is difficult to rebuild.
The episode also reflects crypto’s broader growing pains. As the industry matures, expectations around accountability are shifting. What once felt like harmless experimentation now carries reputational risk.
What This Episode Signals for Base and Crypto
The Jesse Pollak and Soulja Boy meme token episode is not just about one post or one token.
It highlights the tension between crypto’s permissionless roots and its push toward mainstream adoption. Infrastructure builders are increasingly expected to act like stewards, not influencers.
For Base, the challenge is clear. Maintaining credibility while encouraging innovation requires sharper boundaries. For the wider industry, the lesson is familiar but increasingly unavoidable.
Influence scales faster than accountability.
And as crypto continues to grow, the margin for error continues to shrink.
Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.
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Source: https://nulltx.com/base-co-founder-faces-community-backlash-after-promoting-souljaboy-meme-token/