- The $130 million virtual world venture by Bandai Namco, the Japanese gaming producer as well as distributor, has been detailed in more detail. Gundam, the popular gigantic robot universe with many video games, manga, and anime adaptations, will be the first IP to receive the metaverse treatment, according to the business.
- Bandai Namco’s initial metaverse instance will be utilized to pique the attention of other companies and encourage them to enter the Gundam market within the metaverse. Other companies may be able to offer Gundam-themed products with Bandai Namco’s consent in this way.
- Other businesses have realized the value of incentives and user-generated content economies in extending the life of a gaming concept. In a letter published in January, Yosuke Matsuda, the president of Square Enix, expressed his support for these additional features.
Bandai Namco, the gaming producer as well as a distributor with a wide range of intellectual property (IPs), have revealed more information on their $130 million virtual world initiative. As per the corporation, this newest venture would be based on its own Gundam IP as well as will become some among the earliest instances of both the firm’s previously unveiled IP Axis plan, which sees a multi-IP multiverse center.
Through Gundam, Bandai Namco Starts To Create Their Virtual World
The $130 million virtual world venture by Bandai Namco, the Japanese gaming producer as well as distributor, has been detailed in more detail. Gundam, the popular gigantic robot universe with many video games, manga, and anime adaptations, will be the first IP to receive the metaverse treatment, according to the business. The firm took use of the third Gundam conference to reveal the news, which was first hinted at in a statement last month.
Fans of the franchise will be able to join a variety of groups, including music, video games, anime, and even Gunpla, which are miniature replicas of the franchise’s various robots. As per the company, customers would be allowed can scanners existing Gunpla models to bring them towards the virtual world as well as fight versus all fellow Gunpla players.
Bandai Namco’s initial metaverse instance will be utilized to pique the attention of other companies and encourage them to enter the Gundam market within the metaverse. Other companies may be able to offer Gundam-themed products with Bandai Namco’s consent in this way.
User-Generated Content Is King
However, Bandai Namco’s emphasis on users will be essential in this forthcoming system. As per the announcement, consumers would be allowed to develop their original Gundam material via customer-to-customer (C2C) commerce. This feature aims to enable users to profit from their own creations, enabling the establishment of a sustainable economy between content providers and consumers. Bandai Namco noted that it expects the creation of new Gundam enterprises, which will lead to the continued expansion of Gundam IP co-created with fans.
Other businesses have realized the value of incentives and user-generated content economies in extending the life of a gaming concept. In a letter published in January, Yosuke Matsuda, the president of Square Enix, expressed his support for these additional features.
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Source: https://www.thecoinrepublic.com/2022/04/07/bandai-namco-has-announced-a-gundam-virtual-world/