Australian Online Company Is Purchased By Animoca Branding (Report)

• The blockchain gaming platform received a $360 million investment round at the start of 2022. As a result, the company was valued at more than $5.5 billion. The company has finalized another acquisition, this time of Eden Games, a French game developer.

• The Australian firm, which was founded in 2013, specializes in digital planning and social advertising. Be Media will support Animoca in its attempts to lead Australia’s top NFT and Metarverse projects.

• Animoca aims to focus on improving its REVV Motorsport (REVV) ecosystem by leveraging the experience of its partners. Simultaneously, it plans to launch a series of new blockchain-based racing games.

Animoca Brands continued its acquisition binge, purchasing the Australian digital agency this time. Be Media, an Australian digital agency, was purportedly purchased by the blockchain game platform Animoca Brands. The latter will serve as Animoca’s Australian marketing arm as the company expands its NFT and Metaverse efforts. The Hong Kong-based blockchain company continues to expand its global reach. According to recent reports, it has completed the acquisition of Be Media, an Australian digital agency. 

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Press Acquired Animoca

The Australian firm, which was founded in 2013, specializes in digital planning and social advertising. Be Media will support Animoca in its attempts to lead Australia’s top NFT and Metarverse projects. To prepare for the increased responsibilities, the digital agency has already begun employing personnel with experience in blockchain programming and project management. Jordan Fogarty, CEO of Be Media, will continue to lead the company as a top executive.

I’m privileged to be able to assist well-known Australian brands in exploring prospects in this arena and introducing their customers to the metaverse, NFTs, and the power of digital property rights. We will be able to create a worldwide and long-lasting impact by joining the Animoca Brands family. he declared

Yat Siu, co-founder of Animoca, added his two cents to the conversation. He sees tremendous prospects in Australia, and the acquisition of Be Media will allow his company to tap into that thriving ecosystem. Animoca Brands’ expanding portfolio includes investments in over 170 NFT-related projects, including The Sandbox, OpenSea, Axie Infinity, Yield Guild Games, Harmony, and others.

Eden Games Got Acquired By Animoca

The blockchain gaming platform received a $360 million investment round at the start of 2022. As a result, the company was valued at more than $5.5 billion. The company has finalized another acquisition, this time of Eden Games, a French game developer. Popular racing games such as Need for Speed: Porsche Unleashed and F1® Mobile Racing are published by the latter. It’s worth mentioning that Bugatti, BMW, and Porsche are among Eden Games’ high-profile partners.

Animoca aims to focus on improving its REVV Motorsport (REVV) ecosystem by leveraging the experience of its partners. Simultaneously, it plans to launch a series of new blockchain-based racing games. Yat Siu remarked: Eden Games will strengthen and expedite the development of the REVV Motorsport ecosystem, adding great value to the REVV community and the racing metaverse, with its quarter-century of expertise in developing high-quality motorsport video games.

Steve Anderson is an Australian crypto enthusiast. He is a specialist in management and trading for over 5 years. Steve has worked as a crypto trader, he loves learning about decentralisation, understanding the true potential of the blockchain.

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