Apple’s Greg Joswiak dislikes the idea of ‘Metaverse’

• Apple’s Vice President Grag does not support metaverse.
• CEO Tim Cook doubts about the complexity of metaverse and feels it’s not suitable for common people to understand. 
• Mark Zuckerburg is desperate for his futuristic vision.

What the VP said? 

Apple’s senior executive Greg “Joz ” Joswiak stated a sarcasm about Mark Zukerberg’s vision of the highly immersive virtual world “metaverse”. 

Greg is the senior vice president of worldwide marketing at Apple.Inc, told “word I’ll never use” when asked about metaverse. The phrase was supported by Apple’s senior vice president of software engineering,Craig Federighi. 

A digital realm shaped by Apple’s metaverse future products and services in the process of development.Experimenting with the technology in the past, the company has worked on the combined VR and AR headsets. The company is almost certainly improving its metaverse implementation as much as possible prior to a specific release with any latest hardware.

From CEO’s perspective

CEO of Apple, Tim Cook commented on the metaverse – “I always think it’s important that people understand what something is. And I’m really not sure the average person can tell you what the metaverse is.” According to him, virtual reality can prove to be fair and beneficial but it will not substitute the way you “live your whole life.”

He added – “It’s something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way. VR is for set periods, but not a way to communicate well. So I’m not against it, but that’s how I look at it.”

Additionally, Cook explained that there are several various different AR apps on the App Store, and there’s space for the technology to grow and flourish. 

He also explained- “I think AR is a profound technology that will affect everything. Imagine suddenly being able to teach with AR and demonstrate things that way. Or medically, and so on. As I said, we are going to look back and think about how we once lived without AR.”

Mark’s Mirage

Meta CEO Mark Zuckerberg has been supporting metaverse for a long time. In 2021, Facebook was rebranded as Meta, remarking about the centered and primary focus of the company. So far till now, he has spent approx $15 billion on creating a platform that connects millions of people in the digital universe. 

Mark recently said that the metaverse is a “massive opportunity”  with immense potential, and he strongly feels that developing metaverse platforms will “unlock hundreds of billions of dollars”. 

Eventually, Snap CEO Evan Spiegel depicted metaverse as “living inside a computer” and added “The last thing I want to do when I get home from work at the end of a long day is live inside a computer.”

Nancy J. Allen is a crypto enthusiast and believes that cryptocurrencies inspire people to be their own banks and step aside from traditional monetary exchange systems. She is also intrigued by blockchain technology and its functioning.

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