Appdetex to eliminate brand abuse in Web3

Brand protection leader Appdetex announced the launch of additional domain registration and website detection capabilities to eliminate brand abuse in the modern digital world, Invezz learned from a press release.

Appdetex made the announcement at the 2022 Annual INTA (International Trademark Association) Meeting, which is taking place in Washington, DC. The live event drew more than 6,000 brand owners and IP professionals from across the globe and will run until May 4.

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Effective tracking and prevention of IP misuse

With these capacities, Appdetex can track and prevent illegal use of intellectual property more effectively. This will be possible across digital channels, including social media, mobile apps, websites, and marketplaces.

Moreover, Appdetex provides domain registration solutions for blockchain and traditional domain names, proactively securing brands in the process.

Appdetex customers can safeguard IP across digital platforms

By combining the highest levels of domain security with patent-pending brand protection technologies, Appdetex makes it possible for its customers to protect their intellectual property across all digital platforms, Web 3, crypto, NFTs, and blockchain technology.

Rick Farnell, CEO of Appdetex, said:

Brand abuse has rapidly evolved as bad actors use more sophisticated marketing techniques to reach victims and obfuscate their tracks with complex brand abuse networks that circumvent traditional brand protection methods. Our newly announced capabilities provide innovative approaches to brand protection and domain management that enable brands to continue to deliver authentic experiences to consumers across the modern digital universe.

Tracer platform allows brands to eliminate abuse

Appdetex’s innovative technology, including its patent-pending investigative platform Tracer®, helps create a modern SaaS brand protection platform enabling global brands to detect and eliminate brand abuse in all its forms.

With the patent-pending platform’s comprehensive coverage and detection, the company can make use of a vast set of data points across the digital universe to detect the worst offenders. Brands can sustain customer trust as a result.