Animoca Brands is taking a fresh step into the real-world asset (RWA) space with the launch of NUVA, a marketplace designed to simplify how investors gain exposure to tokenized financial products.
Built in collaboration with ProvLabs — the team behind the Provenance Blockchain — NUVA aims to cut through what Animoca describes as a “fragmented” RWA landscape.
At its debut, the platform will feature two products from Figure Technologies: YLDS, a yield-bearing stablecoin recognized by U.S. regulators, and HELOC, a tokenized pool of fixed-rate home equity lines of credit. Both will be offered through a “vault” system, which packages assets into tradable token claims. This approach not only allows investors to earn from underlying yields but also enables them to trade their positions across multiple blockchains and decentralized exchanges.
According to ProvLabs CEO Anthony Moro, vault-based tokenization makes these assets more liquid and accessible, even for investors traditionally excluded from such opportunities. Holding NUVA’s vault tokens, like nuYLDS or nuHELOCs, provides direct exposure to the performance of the corresponding real-world products without the complexities of traditional financial infrastructure.
Animoca’s co-founder and executive chairman Yat Siu said NUVA’s mission is to create a unified, multichain ecosystem where institutional-grade assets are easier to access. This comes as RWAs are gaining momentum in crypto markets, with tokenized finance emerging as a major growth driver for 2025.
The broader RWA sector has expanded rapidly in the past two years, with tokenized products such as private credit, U.S. Treasury bonds, and even tokenized stocks seeing surges in market activity. Binance Research data shows the tokenized stock market alone grew 220% in July, reaching $370 million in value. Industry observers expect this growth to accelerate as regulatory clarity improves, particularly around stablecoins.
Major players like JPMorgan are already exploring the benefits, highlighting tokenized money market funds as a way to post collateral while maintaining yield — an advantage over traditional cash or Treasury postings. EY’s global blockchain lead Paul Brody believes tokenized deposits and similar products could open new on-chain opportunities, further validating the institutional appetite for blockchain-based finance.
If NUVA succeeds, it could become a bridge between high-quality traditional assets and the flexibility of decentralized markets, opening the door for broader adoption of tokenization among both retail and institutional investors.
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Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.
Source: https://coindoo.com/animoca-brands-unveils-new-platform-for-easier-access-to-tokenized-real-world-assets/