The Wednesday Addams by American Girl Collector Doll.
American Girl is celebrating Netflix’s Wednesday series starring Jenna Ortega with a limited edition Wednesday Addams doll.
American Girl dollmaker Mattel has partnered with Amazon MGM Studios for the production of a doll, based on Ortega’s Wednesday character on the blockbuster Netflix series. MGM Television produces Wednesday, which will soon return with Season 2, Part 1 on Netflix on Aug. 6.
According to Mattel, the limited edition 18-inch collector doll of Wednesday will be available for pre-order on Wednesday (appropriately), July 23, on the American Girl website for $295. Only 6,000 Wednesday dolls will be available globally. Shipping will begin immediately.
The American Girl Wednesday doll commemorates a scene from the opening scene in Wednesday Season 1 in 2022, as the doll’s accessories include two faux plastic bags filled with “piranhas.” Also accompanying the American Girl Wednesday doll is Wednesday’s disembodied hand companion, Thing.
The Wednesday Addams by American Girl Collector Doll.
The Arrival Of American Girl ‘Wednesday’ Doll Is Timed With ‘Wednesday’ Season 2
Starring Jenna Ortega in the title role, all eight episodes of Wednesday, Season 1 debuted on Netflix on Nov. 23, 2022. The series is created by Alfred Gough and Miles Millar and executive produced by iconic filmmaker Tim Burton, who directed four of the eight episodes.
The official description of the Wednesday Addams by American Girl Collector Doll from Mattel reads, “She’s curious, fiercely intelligent, and unapologetically herself, even if that self is a little allergic to color.
“Dressed in a luxe black velvet dress with white embroidered details, long black braids, and matching black fingernails and toenails, this collector doll is a striking tribute to a character who’s captured the hearts of a new generation. Her faux obsidian ‘W/M’ necklace (a gift from her mysterious mother, Morticia), black kitten-heel Mary Janes, and moody attitude complete the look.”
Wednesday Season 2, Part 1 begins with the release of four episodes on Wednesday, Aug. 6, with the remaining four episodes debuting on Wednesday, Sept. 3. Gough and Millar return as the series’ creators and showrunners, while Burton returns as the series’ executive producer and main director.
The official synopsis of Wednesday Season 2 on Netflix reads, “Wednesday Addams (Jenna Ortega) returns to prowl the Gothic halls of Nevermore Academy, where fresh foes and woes await.
“This season, Wednesday must navigate family, friends and old adversaries, propelling her into another year of delightfully dark and kooky mayhem. Armed with her signature razor-sharp wit and deadpan charm, Wednesday is also plunged into a new bone-chilling supernatural mystery.”
Wednesday Season 1 is No. 1 most-watched series of all-time globally on Netflix with 252.1 million views, which equates to 1.718 billion viewing hours.
Source: https://www.forbes.com/sites/timlammers/2025/07/21/american-girl-goes-goth-for-wednesday-limited-edition-doll/