Alexander Geralis has left his
position at Spotware Systems to launch Finthentic, a forex and contracts for difference (CFDs) fintech providing brokerage advisory service to companies.
“Finthentic is focused on
bringing brokers the best technology solutions in the market, in the form of
cTrader, MT4 and MT5 White Labels,” Geralis explained to Finance
Magnates.
“We are a complete solution for
brokers looking to launch and start their business. From entity formation to
deployment/integration and even outsourced 24/5 dealing desk solutions.”
The company is now operational from
Cyprus, but it is aiming to target businesses on a global scale. In addition, it has
plans to open a new office in Dubai, which is seen as the financial hub of the
Middle East and North African (MENA) region.
Moreover, Geralis revealed that the new
company has been formed by a collective of professionals from all parts of the
industry: platform providers, bridges and liquidity providers. “Our
collective experience means we know the pains and blockers of brokers,” he
said, adding: “We come from all parts of the industry and want to deliver
this value to the market.”
Strong Ties with the FX Industry
Geralis is known for his tenure of more than three years at Spotware Systems, a Cypriot company that developed the popular third-party
trading platform
Trading Platform
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
Read this Term, cTrader. He joined the company as its Chief Product Officer in October 2018 and parted as the Head of Business Development.
Before that, he was a Bunker Trader at Cyprus-based Bunkernet. In the early years of his career, Geralis was a business journalist and spent time with Cointelegraph and Middle East Economic Survey.
Alexander Geralis has left his
position at Spotware Systems to launch Finthentic, a forex and contracts for difference (CFDs) fintech providing brokerage advisory service to companies.
“Finthentic is focused on
bringing brokers the best technology solutions in the market, in the form of
cTrader, MT4 and MT5 White Labels,” Geralis explained to Finance
Magnates.
“We are a complete solution for
brokers looking to launch and start their business. From entity formation to
deployment/integration and even outsourced 24/5 dealing desk solutions.”
The company is now operational from
Cyprus, but it is aiming to target businesses on a global scale. In addition, it has
plans to open a new office in Dubai, which is seen as the financial hub of the
Middle East and North African (MENA) region.
Moreover, Geralis revealed that the new
company has been formed by a collective of professionals from all parts of the
industry: platform providers, bridges and liquidity providers. “Our
collective experience means we know the pains and blockers of brokers,” he
said, adding: “We come from all parts of the industry and want to deliver
this value to the market.”
Strong Ties with the FX Industry
Geralis is known for his tenure of more than three years at Spotware Systems, a Cypriot company that developed the popular third-party
trading platform
Trading Platform
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real-time updates on quotes, charts and is the main frontend which customers are facing.Brokers either use existing trading platforms and sometimes customize them, or develop their own platform from scratch. Since the beginning of the retail FX trading business MetaQuotes and its platforms MetaTrader 4 (MT4) and MetaTrader 5 (MT5) have been the industry standard, especially when it comes to automated trading.MT4 Shows Resiliency While MT4 has long been seen as ubiquitous amongst brokers’ offerings, a targeted push by MetaQuotes themselves has led to broader adoption of MT5 in recent years. Advanced trading platforms such as MT4 or MT5 also allow access to a wide range of asset classes available for trading.The development of trading platforms over the past decade has failed to successfully dethrone MT4 or MT5, notably in the retail market. However, in institutional markets, brokerage companies and banking entities also construct and utilize proprietary currency trading platforms to help satisfy internal needs with trades executed through institutional trading channels.By far the most important parameter for many retail clients is the optionality and pairs available on trading platforms. Additionally, demand by traders has led to a greater emphasis on newer features such as advanced charting and other tools.
Read this Term, cTrader. He joined the company as its Chief Product Officer in October 2018 and parted as the Head of Business Development.
Before that, he was a Bunker Trader at Cyprus-based Bunkernet. In the early years of his career, Geralis was a business journalist and spent time with Cointelegraph and Middle East Economic Survey.
Source: https://www.financemagnates.com/executives/moves/alexander-geralis-leaves-spotware-launches-fx-brokerage-advisory-firm/