AEW All In Explodes To Over 60,000 Tickets Sold At Wembley Stadium

AEW All In continues to inch toward history as AEW looks to disrupt the wrestling business just like its spiritual predecessor All In 2018.

First-day presales produced a gigantic 36,000 tickets sold, and that number later ballooned to 50,000 as of Thursday.

“Thanks to the amazing support from our fans, #AEWAllIn London @wembleystadium just hit 50,000 tickets sold for £5.2M ($6.5M)!Remarkably all 50k tickets sold have been in the pre-sale! The general ticket on-sale begins TOMORROW, with great seats opening up! [sic]” AEW President Khan tweeted after a successful second day of presales.

Friday marked the first day of general sales with AEW already more than doubling its record for most tickets sold for a live show in addition to record-breaking metrics in live gate revenue.

“Tony Khan’s last update was 50k sold. With today’s sales, I believe that number to be well above 60k,” wrote the WrestleTix Twitter account Friday morning.

“They said we couldn’t do it…and yet here we are at 60,000 tickets sold by the first day of general sales!! [AEW] has created a MONSTER…and I plan to lead the charge. See you in August [Wembley Stadium]!” Chris Jericho wrote on Instagram.

AEW’s dedicated network of Twitter-obsessed fanboys (which sometimes even includes Tony Khan) will be doing victory laps between now and August as the promotion continues to thrive overseas for its United Kingdom debut. But as tickets continue to fly off the shelves in a new market, AEW is fighting uphill battles domestically.

AEW Dynamite’s television viewership continues to stagnate amid stiff competition from the NBA and NHL postseason. Wednesday’s episode (which corresponded with 43,000 tickets sold) drew Dynamite’s lowest number in almost a year with just 776,000 viewers. This represented a 10% decline as 18-49 viewership was flat with the week prior.

Dynamite has topped one million viewers just twice this year, with its last million-viewer episode coming for the February 22 broadcast. Dynamite’s average viewership through May, of approximately 889,000 viewers, is well below the 2022 average viewership of 955,711.

And while AEW’s television viewership continues to reel, help is on the way. The volatile top star Jeff Hardy recently returned to AEW television and should return to in-ring action soon as he continues to heal from eye surgery. The similarly volatile CM Punk is all but confirmed to return for his unlikely AEW return as the promotion sets to debut AEW Collision on Saturday nights. AEW recently ended Dark and Elevation as part of its deal with Warner Bros. Discovery to launch Collision.

AEW also has several major shows on the horizon as it prepares for Double or Nothing—its de facto WrestleMania—Forbidden Door (which will see AEW debut in another new market of Toronto Canada) and of course AEW All In. As AEW reloads and nears closer to its historical show in Wembley, perhaps its increase of star power and overseas ticket sales could create the buzz needed to regain its footing in what has been a one-sided wrestling war over the past year and change.