AARP-Branded Medicare Drug Plan Is Too Costly for Many Retirees, Critics Say

The AARP name has become a marketing juggernaut among baby boomers, with the group’s nearly 38 million members receiving offers for AARP-branded health, life and auto insurance, and discounts on cellphones, travel, car rentals and even pet insurance.

One of its most popular branded products is the high-end AARP MedicareRx Preferred plan, insured by UnitedHealth Group Inc., and it carries the highest premiums among all national stand-alone Medicare drug plans. For many boomer retirees, some experts say, its price has gone up so much that the retirees should consider moving to a less-expensive policy.