5 Hacks To Quickly Boost Your Google Traffic With AI In 2025

Your website’s Google traffic isn’t down because the algorithm hates you. It’s down because SEO as you once knew it, is dead.

Welcome to SGE, the new face of SEO. This is where you get more website visitors, higher rankings, and more clients.

In this article, you’ll learn a highly likely reason why your web traffic is down this year, what you can do about it, and how, as a freelancer or content creator you can cooperate with the culprit (AI) to drive visibility and traction again.

Why Is My Website Traffic Dropping?

• You’re still writing like an author or journalist; you’re not writing with AI in mind
• You’re not visible in AI search engines like Perplexity.ai, ChatGPT search results, or the upcoming OpenAI browser
• Your writing is not easily scannable by AI
• You’re not answering search intent with your content (blogs, articles, etc.)To succeed in a post-AI workforce and economy, you’ve got to align yourself with AI. Otherwise, you’ll be irrelevant and be out of business.

If you’re a freelance writer, blogger, or content creator, and you notice the site traffic declining, or if you’re a freelance marketing professional and you’re observing your clients’ traffic plummeting, these are the most likely reasons.

What Is SGE And How Does It Affect SEO?

SGE means Search Generative Experience, as opposed to SEO, which means Search Engine Optimization. It’s also known as GEO, Generative Engine Optimization, where you’re focused on appearing in AI search results.

SGE is when you type something into Google Search, and instead of you scrolling through websites to find the perfect answer, the answer is positioned at the top of the results page in an AI Overview box. Google’s AI Overview briefly summarizes main points as it presents your answer, and importantly, provides links to where its information is sourced.

SGE=AI-generated answers in browsers like Google, and AI-powered search engines

Why Traditional SEO Isn’t Working Anymore

Traditionally, digital marketing professionals use SEO principles and techniques to rank highly on Google and appear at the top of search results, which brings in more web traffic, and consequently, more sales.

But if you’re a content creator, freelancer, entrepreneur, or freelance copywriter, you’ll likely find yourself running into a wall because no matter how hard you try, Google is de-ranking you.

• AI now answers Google queries directly in the AI Overview box, so more people are obtaining their answers directly from AI, as opposed to scrolling down to see your website
• SEO principles alone are no longer effective
• OpenAI is slated to launch its one-of-a-kind ChatGPT-powered web browser in a few weeks
• Major employers operating in the media industry are in survival mode, axing roles and reducing their operations

How Can I Increase My Google Traffic Using AI?

The new Google algorithm updates and AI Overviews feature, as well as the use of AI-powered search engines and ChatGPT’s built-in web search feature has many professionals furious. I noticed one LinkedIn member took to the platform to express their rage at their traffic dramatically shrinking for no apparent reason. Reddit users are also sharing their experiences, noting a fall in web traffic for their websites and blogs, due to AI overviews.

However, vice president of marketing and start-up advisor Andrea Palten recommends:

“If you want to show up in AI answers, start publishing content that’s quotable, useful, and easy to scan.” Palten suggests these hacks for ensuring AI tools like Perplexity and Google’s AI Overview feature your site:

1. Use Authoritative Sources

• Back up your content with authoritative sources like news sites and .org domains, Palten recommends.
• This establishes trust and credibility and helps you build thought leadership, while increasing your chances of getting cited by AI.

2. Ensure Your Writing Is Clean And Structured

• Think clear answers, bullet-pointed lists, headings, and sub-headings. Your content needs to be easily scannable (the same goes for when you’re writing your resume too, but that’s another subject for another time).
• Also keep your content simple and easy to understand, using language that is not heavy with jargon or too technical.
• Write with your audience in mind, using everyday professional language, the Search Engine Journal recommends.

These make it easy for AI to parse your work.

3. Original Insights

To stand out with your thought leadership online, your post/article/blog can’t replicate everyone else’s or be generic. Never entirely create content using AI tools like ChatGPT, because it becomes too general, there are no fresh insights, and it sounds mediocre.

Instead, try this:

• Use ChatGPT to help you structure your ideas before writing
• Input your raw data, expertise, POV, examples, and contextual information into ChatGPT
• Use ChatGPT to help you with formatting and for making recommendations for SGE/GEO optimization

4.Co-Citations

• “Have your name mentioned near other credible voices,” Palten says.
• Think: “According to [you]…” That’s what AI is looking for.

This boosts your authority and visibility online as an industry expert and thought leader.

5. Write Blog Posts That Sound Like Answers

One of the best formats is FAQ-style writing.

• Use questions as your headers (and even for your title sometimes)
• Example from Palten: “Write full questions like: ‘How can I get my website found by ChatGPT?’ And follow them with full, detailed answers. No need to be clever, just helpful and clear.”

This makes your blog content more likely to be quoted directly in AI-generated responses.

6. Use The Listicle Hack (Yes, It Works)

AI tools often pull from structured, numbered content. Try titles like:

• “Top 10 AI Marketing Tips for Start-up Founders”
• “5 Ways to Get Found by ChatGPT”

Make sure your name or brand appears somewhere in the post (and ideally in the title image or author box). These posts are easy for AI to summarize, and cite.

7. Get Straight To The Point

Don’t waste time rambling with a lengthy introduction.

• Start with a strong hook
• Get straight to the point and answer the main search query as soon in your article or blog as possible. You can always provide context later.

Using these AI hacks, you’re able to work with AI, and not view it as your enemy. I’ve personally tried these suggestions and have seen tremendous results in the viewership of my content online, even at a time when overall traffic is dying across multiple platforms.

In a nutshell:

“Write clearly. Publish often. Make it easy to cite.

“That’s how you get found,” Palten says.