SharpLink Gaming Appoints Joseph Chalom as Co-CEO, Increases ETH Holdings

SharpLink Gaming appoints Joseph Chalom, former BlackRock Digital Asset Strategy Director, as Co-CEO on July 25, 2025, advancing its Ethereum-focused treasury strategy in New York City.

The leadership change signifies growing institutional adoption of Ethereum, potentially transforming the asset’s market dynamics by increasing its status as a productive corporate treasury asset.

Joseph Chalom Joins Amid 91% ETH Holdings Surge

Joseph Chalom’s appointment as Co-CEO of SharpLink Gaming aligns with the company’s substantial Ethereum acquisition strategy. Previously leading BlackRock’s digital asset initiatives, Chalom’s expertise in institutional cryptocurrency strategies gives SharpLink a powerful ally. Rob Phythian transitions to President, allowing Chalom to co-lead the executive team.

SharpLink Gaming’s ETH holdings increased by over 91% in the past 30 days, reinforcing its Ethereum-centric financial strategy. Funding for continued Ethereum purchases is bolstered by a $6 billion stock offering, signaling a shift from simply holding ETH to leveraging yield-generating DeFi opportunities. This reflects a rising trend among corporations seeing Ethereum as a foundational yield asset.

“Few executives in the world have had the kind of impact Joseph has had in unlocking institutional adoption of digital assets, having pioneered BlackRock’s strategic entry into the space. His decision to join SharpLink is a resounding validation of our ETH treasury strategy and vision for Ethereum to drive profound, transformative change across the global digital economy” source.

There has been cautious optimism among Ethereum forums, tempered by concerns over potential centralization risks.

Ethereum’s Increasing Role as a Corporate Treasury Asset

Did you know? Joseph Chalom’s move to SharpLink mirrors the strategy seen when MicroStrategy adopted Bitcoin as a treasury asset, hinting at a similar impact on Ethereum.

According to CoinMarketCap, Ethereum’s current price is $3,692.59, with a market cap of $445.74 billion, holding an 11.59% market dominance. Its price has exhibited a robust upward trajectory across a 90-day period, surging 104.19%. Over the past 30 days, Ethereum saw a 51.69% increase.

Experts from the Coincu research team anticipate that Ethereum’s role as a corporate treasury asset may spur regulatory attention similar to Bitcoin. Additionally, Ethereum’s increasing status could elevate demand, altering yield rates and blockspace economics within the ecosystem.