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Cecilia Hsueh, CEO and Co-Founder of Morph, commented on today’s news: “Morph’s launch on mainnet marks a significant step in our mission to bring blockchain to the masses. Currently, dApps are not designed for everyday users–we are working hard on changing this. This milestone propels our vision of a decentralized, scalable, and secure infrastructure, empowering developers and users alike with the tools they need to build and engage with the next generation of consumer-centric decentralized applications.”
Morph’s consumer layer represents a meticulously designed ecosystem of technologies, services, and features that synergize optimistic and zero-knowledge rollups, seamlessly enhancing security and performance. So far, blockchain adoption has faced hurdles from regulatory challenges, scalability concerns, and performance limitations. The recently launched mainnet presents developers with a blockchain environment that is not only scalable and secure but also accessible to those unfamiliar with crypto, unlocking limitless opportunities for consumer-focused blockchain applications.
Morph has officially launched its main net, building on the advancements made during the Holesky Testnet. This phase introduced significant upgrades, such as integrating EIP-4844 and an Optimistic zkVM to reduce transaction costs. Additionally, a redesigned bridge mechanism allows for finalizing withdrawals in just one transaction. In a bid to enhance performance and infrastructure, the testnet has achieved remarkable milestones, boasting over 6 million wallet addresses, 100 million transactions, more than 200 projects launched, and a community growth of over 1 million members.
“Our goal is to be the one-stop shop for all builders around the globe to come build on and be able to create success for the projects they’re working on,” said Azeem Khan, COO and Co-Founder of Morph. “While decentralization is important in technology, the inability of builders to navigate the resources needed to build, launch, and scale their companies is something we’re here to address. It’s time for there to be a chain by and for the builders. That is Morph.”
 
Morph is trying to transform the blockchain landscape by shifting from a tech-centric niche to a mainstream utility. Unlike other blockchains that get bogged down in technical details, Morph’s consumer layer approach aims for widespread adoption, making blockchain accessible to everyone. Morph tackles these challenges head-on by equipping builders with essential resources such as funding, incubation, acceleration, and go-to-market strategies designed to prioritize consumer engagement. The recently unveiled Centralized Exchange Coalition, featuring leading centralized exchanges, empowers innovators to launch their projects, draw in users, and secure vital funding. Morph’s robust support framework empowers builders to thrive, propelling the next era of blockchain innovation forward.
Source: https://zycrypto.com/morph-unveils-mainnet-launch-on-ethereum-setting-the-stage-for-consumer-blockchain-adoption/