Domain registrars GoDaddy and Ethereum Name Service signed a partnership that will allow users to link Web3-based .eth domains to DNS top-level domains at no cost.
A partnership between Ethereum Name Service (ENS) and domain registrar GoDaddy will allow the Web3 community to link their .eth names (domains) to traditional Web2 domains at no extra cost.
As a decentralized domain name system (DNS), ENS .eth domains allow users to register domain names on Web3, simplifying complex wallet addresses into human-readable names, among other features. With GoDaddy onboard, Web3 users can now link their .eth domains with traditional URLs at no extra cost.
The GoDaddy-ENS partnership eliminates the barrier of high gas fees that previously demotivated users from bringing domain names over to ENS. Paul Nicks, president of domains at GoDaddy, highlighted the development as “the fusion of domain names and blockchain technologies,” which benefits the Web2 and Web3 ecosystems.
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Source: https://cointelegraph.com/news/godaddy-ens-dns-eth-free-pairing