GoDaddy chooses Ethereum Name Service to access Web3

GoDaddy has entered into a partnership with Ethereum Name Service, allowing its millions of customers to use ENS domains and access the Web3 ecosystem for free.  

GoDaddy and Ethereum Name Service (ENS): customers will be able to access Web3

GoDaddy, the world’s largest domain registration company, has partnered with Ethereum Name Service (ENS) to bring its millions of customers into Web3. 

“We are excited to announce our partnership with @GoDaddy. Millions of customers can now use their DNS domains in the ENS ecosystem! Let’s find out what this means.”

In practice, GoDaddy has added a new section within the domain management interface. In this way, its customers will be able to easily and for free associate an Ethereum address to their domain names.

With this integration, the same customers will be able to access the entire Web3 ecosystem. Specifically, once configured, the domain name can be used instead of an Ethereum address in a range of web3 applications, including wallets, block explorers, NFT markets, etc.

GoDaddy and the partnership with Ethereum Name Service (ENS): the gateway to Web3 is now free

In its blog post, Ethereum Name Service announces that DNS names have always been able to be imported into ENS, but only by paying high transaction costs.

This new gateway to Web3 for GoDaddy customers, instead, turns out to be free. 

And indeed, precisely from January 29, 2024, with the approval of EP5.1 by the ENS DAO, Ethereum Name Service has launched Gasless DNSSEC. This is a new feature that allows using DNS domains in ENS without incurring any transaction costs. 

In this sense, the top domain registration company in the world, GoDaddy, is the first to integrate with this new feature.

In this regard, ENS announces its mission to integrate with the existing Internet infrastructure. 

The price pump of ENS

The news of the partnership with GoDaddy seems to have been appreciated by crypto-investors. In fact, ENS has recorded a price pump starting from Monday, February 5th. 

Specifically, ENS has gone from a price of $17.12 on Sunday, February 4th, to almost $24, and has now settled at $20 at the time of writing. 

Currently, the price pump of ENS in the last seven days is therefore 13%. ENS is ranked 91st in the overall crypto ranking, with a total market cap of over 643 million dollars.

This pump adds to another one that occurred at the end of January 2024, when Vitalik Buterin, co-founder of Ethereum, publicly praised the decentralized protocol of Ethereum Name Service.

And indeed, ENS has experienced another pump of about 50%. Buterin would have emphasized its importance in the Web3 landscape, stating that nowadays it is necessary for this service to be available on all layer-2.