ETHZilla Company Reveals Ethereum Treasury Strategy

Key Points:

  • ETHZilla announces new Ethereum treasury strategy.
  • 180 Life Sciences to rebrand as ETHZilla.
  • Electric Capital manages on-chain yield program.

ETHZilla Corporation announced its plans to rebrand from 180 Life Sciences Corp., focusing on an Ethereum treasury strategy, following a major capital focus on Ethereum-related assets.

Magacoin Fiancne

The move reflects a trend among public companies integrating cryptocurrency strategies, which could influence Ethereum market dynamics and investor sentiment in the tech and finance sectors.

ETHZilla Unveils Ethereum Strategy with $238 Million Allocation

The implications of this move include a substantial financial adjustment for the company, currently holding approximately $238 million in cash and equivalents. With Rudisill advocating a focus on delivering on-chain yield for shareholders, this direction aims to unlock potential cash flow benefits.

Market observers are closely monitoring the changes, particularly focusing on the responses from stakeholders and potential regulatory attention. As yet, there are no verified statements from Peter Thiel regarding involvement, contrary to earlier reports. The company’s actions could soon spark broader interest and commentary on integrating cryptocurrency strategies within publicly traded firms.

“At ETHZilla we have put over $350 million in capital to work since the PIPE transaction we completed last week, and have executed on our strategy to rapidly build a differentiated Ethereum treasury vehicle… we believe that this reserve of ETH will unlock cash flow for our shareholders as we seek to deliver on our on-chain yield generation program through our external asset manager Electric Capital.” – McAndrew Rudisill, Executive Chairman, 180 Life Sciences/ETHZilla

Ethereum Makes Corporate Waves Amid Rising Adoption

Did you know? Ethereum’s integration into company treasuries has grown, echoing past examples, such as MicroStrategy’s BTC acquisition, influencing corporate strategies.

According to CoinMarketCap, Ethereum (ETH) currently trades at $4,456.29, with a market cap of 537.91 billion. It commands a market dominance of 13.37%. The 24-hour trading volume stands at 49.33 billion, reflecting a 10.31% change. Over the past 90 days, ETH has experienced a 72.26% price increase.

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Ethereum(ETH), daily chart, screenshot on CoinMarketCap at 16:27 UTC on August 12, 2025. Source: CoinMarketCap

The Coincu research team notes that Ethereum’s increased adoption in corporate treasuries may present new regulatory challenges. As more firms explore blockchain, technological advancements and legal frameworks are expected to evolve, emphasizing the need for clear data disclosure and strategic planning. Discussions around these themes parallel sentiments seen in regulatory changes.

Source: https://coincu.com/news/ethzilla-ethereum-treasury-strategy/