Many investors, including large institutional investment firms such as endowments, family offices, and pension funds, are extremely interested in cryptocurrency investments. They are governed by environmentally conscious investment standards (ESG) and have expressed concern with the energy requirements of PoW networks. While PoW networks are secure, the Ethereum upgrade to PoS will likely satisfy the strict ESG requirement and allow new entrants into the market.
Source: https://www.coindesk.com/layer2/2022/08/18/ethereums-merge-will-increase-its-use-cases-and-drive-its-investment-narrative/?utm_medium=referral&utm_source=rss&utm_campaign=headlines