This ‘Cheap’ Car Brand Just Got Real Expensive

There are some brands of cars that naturally command a higher sticker price on the showroom floor: think BMW  (BMWYY) , Mercedes Benz  (DDAIF) , Volkswagen  (VLKAF) -owned Audi  (AUDVF)  and its soon-to-be-made-public Porsche brand, and so on.

And then there are brands that naturally bring to mind something more attuned to “value” — brands like Honda  (HMC) , Hyundai  (HYMLF)  and Toyota  (TM) , and Kia  (KIMTF)

Surprising to many is that that last brand — Kia — has actually moved into the bigger-markup category. In fact, Kia brands ranging from the seven- and eight-seater higher-end Telluride SUV all the way down to the entry level Rio are now among those vehicles with the highest average percentage markups.

Source: https://www.thestreet.com/investing/a-car-brand-known-as-a-value-offering-now-boasts-the-biggest-markup?puc=yahoo&cm_ven=YAHOO&yptr=yahoo