Pepsi Follows Coke in Trying to Solve Major Soda Problem

Taste has always been the biggest issue when it comes to different types of sugar-free beverages. Whether sodas are made with aspartame or sucralose as the artificial sweetener, many consumers often complain of a chemical aftertaste that is absent in soft drinks made with regular sugar.

In the last five years, soft-drink brands have taken a very active approach to working out formulas with less of an aftertaste and brought about with them an explosion in zero-sugar options. Worth $125.3 billion in 2020, the sugar-free carbonated drink market is expected to reach $243.5 billion by 2030.