Halsey’s Label Promises To Release Song After Singer’s TikTok Complaint Goes Viral

Topline

Capitol Music said Tuesday it would release Halsey’s song “So Good” on June 9, after the singer claimed on social media last week that the company was withholding the single until a “viral moment on TikTok” could be created involving it.

Key Facts

The label relented after Halsey claimed in a TikTok video, which was set to “So Good,” that the label wouldn’t release the finished track until a “fake” social media moment could be created highlighting the song.

That video ended up going viral, garnering 8.9 million views and becoming one of Halsey’s most-viewed TikToks.

Key Background

Many people suspected that Halsey’s complaint was fake, and the viral moment over the requested viral moment was a meta-promotional tool used to drum up anticipation for the song. Halsey denied these claims on Twitter, saying they “told the truth” and had“nothing to hide.” At the time, Capitol Music would not confirm or deny the singer’s claims. Over the last few years, TikTok has become a strong influence in the music industry, with both new and old songs seeing increased popularity in streaming, sales and radio airplay after trending on the app.

Further Reading

TikTok’s Power Revealed: Halsey Claims Label Won’t Release Song Without Viral Post (Forbes)

A 10-Year-Old Frank Ocean Album Is Rising In The Charts—Thanks To TikTok (Forbes)

How TikTok Keeps Dua Lipa ‘Levitating’ At The Top Of The Charts (Forbes)

Music From Disney’s Animated Film ‘Encanto’ Surges On Billboard Charts (Forbes)

Source: https://www.forbes.com/sites/marisadellatto/2022/05/31/halseys-label-promises-to-release-song-after-singers-tiktok-complaint-goes-viral/