Castore Swings Into America On The Back Of Patrick Reed

Patrick Reed’s days playing the field with his apparel choices have come to an end.  Captain America will be kitted out in Castore, a British sportswear brand breaking into golf and the U.S. market, at the Masters. In the wake of his Nike

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clothing deal ending at the end of 2020, Patrick Reed was spotted wearing L.A. based G/Fore at a few tournaments. But it was a Liverpool company founded five years ago by brothers Tom and Philip Beahon that ended up snagging the nine-time PGA Tour winner.

Reed is the first golfer on Castore’s growing roster of brand ambassadors which includes England rugby captain Owen Farrell and tennis star Sir Andy Murray, who is also an investor in the company.

“I’m always striving to improve and be at the top of my game and that is why partnering with Castore was a no-brainer. Castore is an ambitious brand that stands for high performance and excellence and it’s brilliant to be debuting the collection at such a world-renowned event as the Masters,” Patrick Reed said in a statement.

Castore has a knack for good timing when it comes to their sponsorship deals. A year after partnering with Rangers F.C. to outfit the soccer team, the Glasgow based club won the Scottish Premiership.

“The Rangers hadn’t won the league title in nine years when we partnered with them. When they won the league this season, there was a huge outpouring of emotion and relief. Certainly we did time that partnership very well,” Castore co-founder Tom Beahon says.

While Beahon is very gung-ho on Reed’s future success, since he’s currently a blue chip player, it wouldn’t be as remarkable as the Teddy Bears’ turn of events post signing if Reed were to celebrate the new sponsorship by topping a few leaderboards.

“Patrick is a proven winner. He wins regularly on tour. He’s previously won the Masters, he competed in the Ryder Cup and won points in the most high-pressure moments. So, I don’t think it would be a surprise for Patrick to win additional major titles in the coming months or days even,” Beahon says.

Castore’s golfwear is made in Portugal with patent-protected performance fabric sourced from family-owned mills in Italy and Switzerland. While the end result is a high end sweat-wicking garment, unlike Nike’s Dri-FIT or Adidas’ Climacool, Castore doesn’t advertise having a technological advantage.

“Our customers respect that we don’t focus on marketing gimmicks or taglines. They just know that when they wear a Castore product, it feels different than anything they’ve worn before.”

Castore has a growing presence in cricket, soccer and tennis but their biggest market segment is in the running and training space. Their bestselling product to date is their waterproof Garcia hoody—zero connection to 2017 Master’s Champion Sergio Garcia.  The company has a rosy view of golf’s global future and sees the sport as a significant driver of their future success. They hope their partnership with Patrick Reed will have as much of an impact on growing their brand as Jordan Spieth did for Under Armour

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.

“We are looking to disrupt the global sportswear giants and by 2025 we want to be the number one premium sportswear brand in the global marketplace. We’re not trying to go head-to-head with Nike, Adidas and Puma. We are trying to be the number one premium alternative to those guys,” Beahon says.

Castore forecasts topline 2021 global revenue to reach £100 million with golf wear accounting for over 10% of that pie. Other catalysts include Castore entering the English Premiere League for the first time. Those team partnerships will be announced this coming summer and launch next season.

Source: https://www.forbes.com/sites/mikedojc/2021/04/07/castore-swings-into-america-on-the-back-of-patrick-reed/