Alissa Heinerscheid is taking a leave of absence as marketing vice president for Anheuser-Busch InBev’s Bud Light brand after calls to boycott the brand over its work with transgender social media influencer Dylan Mulvaney.
Heinerscheid, who has been in the role since June 2022, will be replaced by Todd Allen, Budweiser’s global marketing vice president, AdAge reported, citing confirmation from the brewer.
Source: https://www.barrons.com/articles/bud-light-exec-takes-leave-after-boycott-calls-15a86829?siteid=yhoof2&yptr=yahoo