Apple Earnings Are Next Week. What to Watch.



reports financial results for its fiscal fourth quarter next Thursday, the most crucial question will be whether the company is seeing signs of strain from the softening consumer economy. Personal computer sales have been falling sharply in recent quarters, as the pandemic-era spike in demand fades. Chip companies like




Advanced Micro Devices

among others, have slashed their forecasts in response to the PC downturn.

But there are other elements to the outlook for Apple (ticker: AAPL). For one thing, recent data from the market research firm IDC suggests a spike in Mac shipments in the quarter, as Covid-related supply chain restrictions in China eased. The other key to the quarter will be the early read on demand for the new iPhone 14 line, which was introduced in September.