Altria Believes U.S. Revenue From Smoke-Free Products Could Double

Altria

the maker of Marlboro cigarettes, is in reinvention mode, building a group of smoke-free products. It is expanding into e-vapors, heated tobacco products and nicotine pouches.

At an investor day,

Altria

(ticker: MO) said it believes this new array of products can help the company reach two of its enterprise goals for 2028. The goals include growing total U.S. smoke-free volumes by at least 35% and approximately doubling its total U.S. smoke-free net revenue to $5 billion in the same period, “with $2 billion coming from innovative smoke-free products,” according to a FactSet transcript of the event.