Ads about the cryptocurrency Floki Inu are under scrutiny by authorities in the U.K.

The meme coin Floki Inu (FLOKI) was rolled out anonymously back in August of this year to steal the spotlight from the extremely popular Dogecoin (DOGE) and the emerging Shiba Inu (SHIB), However, it got dragged into an issue recently as officials in the United Kingdom are looking into the promotional materials posted on public transport in London for the said token.   

Floki Inu ads in buses and The Tube  

U.K. commuters are by now well-acquainted about these Floki Inu ads on London buses and even on the Tube. Per the ad’s tagline, it reads, “Missed Doge? Get Floki” as this is written in bold to be seen clearly by commuters. Additionally, the group responsible for the said promotional campaign stated that the ads according to them are legally cleared. They even pointed out a “clear disclaimer” on it these ads as it also tells the people how volatile cryptocurrencies are.  

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No widespread complaints  

As for London’s transport operator – Transport for London (TFL), they stated that complaints regarding the ads are not yet that rampant. However, there are politicians in the U.K. who have expressed their concerns about these floki inu ads adding that the TFL should not have greenlit it in the first place.  

The office of the Mayor of London, on the other hand, commented that the transport operator is said to be writing to both the Financial Conduct Authority (FCA) and ASA requesting their thoughts on such concern. Additionally, Green Party London Assembly member Sian Berry said that what these Floki Inu advertisers did should have already raised the red flag adding that someone from the TFL should have checked it thoroughly before getting approved by them.  

An attack against crypto and freedom of choice  

In line with this, the collective behind the Floki Inu ad campaign responded to such concerns stating that the attack against their ads by a particular political party simply translates to an attack against cryptocurrency itself and also every individual’s freedom of choice as they went on to describe it as a clear attempt at censorship.   

ASA said that they’re on the lookout for various cryptocurrency advertisements especially the Floki Inu ads that got posted on different media spaces other than the TFL. Further, they highlighted that they’ll be evaluating whether the FLOKI ads violate their rules.