At the TOKEN2049 conference in Singapore, World Liberty Financial signaled its next move in crypto adoption: a debit card that links digital assets to everyday spending.
The company, which launched last year with backing from the Trump family, expects a pilot before the end of 2025 and a full rollout by early 2026.
World Liberty began with the release of $WLFI, a token giving holders limited governance rights. Now trading near $0.20, it has become the project’s foundation for community engagement. The company’s ambitions, however, go further. CEO Zach Witkoff outlined plans to tokenize assets such as real estate and energy markets, while anchoring them to USD1, its own stablecoin. He described USD1 as the most transparent digital dollar available and said it will serve as the base currency for future offerings.
A Shift in Tone From Last Year
Witkoff also used the stage to highlight how quickly sentiment has changed around the project. He recalled being dismissed as a “memecoin” initiative during last year’s TOKEN2049, only to return now with new partnerships and concrete products. Among them is an agreement to bring USD1 to Aptos, broadening the coin’s reach beyond the Sui ecosystem.
Trump Family Involvement
Donald Trump Jr., appearing alongside Witkoff, leaned into the political narrative. He reminded the audience that his father was the first U.S. president to openly champion cryptocurrencies. Yet he pushed back on accusations that the venture is a political tool, saying it is “100% not a political organization.”
Despite that claim, the Trump connection remains central. Since launch, the family has earned an estimated $500 million from the venture, according to transaction data and public filings. For supporters at the conference, however, the focus was less on politics and more on progress, with the crowd cheering as executives pitched a future where World Liberty connects DeFi and traditional payments.
Source: Reuters
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Source: https://coindoo.com/world-liberty-financial-prepares-crypto-debit-card-for-2025-launch/